San Francisco, CA (1888PressRelease)
April 08, 2008 - IYF Marketing, a San Francisco based guerilla marketing firm, announced its grand opening today. IFY Marketing focuses on placing advertisements in clutter-free, “In Your Face” places, through an established network of nightclubs, bars, restaurants and other evening venues throughout the San Francisco bay area. Their services are designed to target the 18 to 34 year old demographic. IYF’s current media portfolio includes hand stamp advertising and bathroom advertising.
IYF’s restroom advertisements consist of 12 inch by 16 inch framed posters placed in highly visible, in your face locations throughout nightclubs, bars, restaurants and other evening venues throughout the San Francisco bay area. IYF places their posters above bathroom urinals and in restroom stalls in order to catch a 100% gender specific audience’s undivided attention. “Our ads are designed to target a captive audience. A person can’t help but see our ads when we place them directly in front of their face at a restroom urinal. Just think, if your turn left or right at a urinal, you become a liability,” said Ryan Hammon, IYF’s co-founder.
IYF also offers hand stamp advertising. The concept of stamp advertising is to stamp short, concise marketing messages on people’s hands when ever they enter into a nightclub or bar on a Friday or Saturday evening. IYF’s hand stamp advertising turns a ordinary day-to-day operating of a bar, into a revenue producing, effective marketing medium.
The company gets nightclub and bar owners to join their network by offering to pay a portion of their ad revenues they earn to the venues. So far IYF is partnered with 15 venues throughout the bay area, with the majority concentrated in San Francisco. IYF’s co-founder Ryan Hammon said, “Venue owners have been very receptive to our ideas. They really like the fact that we are able to generate them additional revenue, with out them having to change any of their ordinary day-to-day operations. It’s essentially free money to them.”
IYF Marketing’s website is www.iyfmarketing.com. If you are interested in an IYF Marketing campaign or would like to have IYF Marketing in your venue, email Ryan Hammon at rhammon ( @ ) iyfmarketing dot com dot
About IYF Marketing:
IYF Marketing is a San Francisco based guerilla marketing company, that specializes in putting companies marketing messages in unforgettable locations. IYF Marketing develops marketing campaigns for their clients using their network of nightclubs, bars, restaurants and other evening venues throughout the San Francisco Bay Area. IYF’s advertising medias include restroom advertising and hand stamp advertising.
IYF Marketing is a general partnership. IYF Marketing was founded in 2007 by Aaron and Ryan Hammon and is headquartered in San Francisco, CA. For more information, visit www.iyfmarketing.com or contact Ryan Hammon at rhammon ( @ ) iyfmarketing dot com.
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