Atlanta, GA (1888PressRelease)
July 29, 2009 - "We are proud to be associated with the Pocono Event and even prouder to support Allie Owens. This is the perfect opportunity to reach our target audience and show our support for female competitors." states Kathy Flick, President of Eyeconoclast Inc dba ItsHerBiz.com and ItsHerTeam.com.
"There should be no discount for the ‘passion' of women in business, like myself," said Alli Owens. "We are amazingly driven in whatever we do. I'm so happy to be able to promote some of the best small businesses across the country, run by women – since they support the effort of women in racing! As one of my young fans just said last week, ‘You Rock and Girls Rule!'"
"It's a very different way of approaching the business aspect of our sport, but it's also an innovative way to market. Alli is already unique to the sport, being a woman – her platform of awareness is heightened, and that makes it attractive for a potential sponsor. Her reach is great, and the female consumers drive 85% of the purchasing decisions in a family. We are listening; and we are happy to support women & women-run businesses to complement our full line of great sponsors" stated DMS Team Owner Eddie D'Hondt.
About Eyeconoclast Inc:
dba ItsHerBiz.com and ItsHerTeam.com design and manufacture Custom Swarovski Crystal Belt Buckles and stylish Fan Wear designed specifically for women. Buckle designs include The Cancer Sucks Collection, Team Spirit Collection, Custom Golf and Sport Collection, Monogram and Personalized. Fan Wear includes College Teams, Team Mom Collection and coming soon Nascar.
www.ItsHerBiz.com www.ItsHerTeam.com
About D'Hondt Motorsports:
D'Hondt Motorsports (DMS), headquartered in Mooresville, NC, is home to the No. 19 Toyota Camry ARCA RE/MAX Series team and the No. 92 Toyota NASCAR Nationwide Series team. With over 75 years of collective NASCAR & motorsports experience & excellence, from general management to crew, team D'Hondt is poised to skyrocket into NASCAR's next generation.
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