(1888PressRelease)
July 09, 2008 - London – The leading IT analyst firms are ranked in terms of their online influence in a new report 'Analyst Web Rankings' published by ATA Research. Gartner, took top place as the most influential analyst firm online but their position was under pressure from a growing number of smaller research firms that also showed strong online presence and influence amongst users.
The top rated individual analysts of the year were also ranked to demonstrate how web presence can lead to influence within the industry. Based on these results search analysis was then used to investigate the role of influencers online and provide key information and metrics on the IT advisory industry.
“The analyst industry has suffered from a lack of clear insight and this report provides the first metrics to understand the market. As we see fundamental changes taking place in the industry its important to keep up to date. For any professionals who work with analyst firms and need to understand the technology industry having this data is vital.”
Malcolm Ramsay – Research Director, ATA Research
Notes to editors:
1.During the second quarter 2008, ATA tracked user preferences in analyst research online. Respondents represented the following industry segments: Business Strategy (19%), Finance (3%), HR (1%), IT Operational (6%, IT Strategy (24%), Management (13%), Marketing (15%), Other (10%), Research & Development (9%)
2.The full report can be purchased on-line at www.alltheanalysts.com/aw1.php or can be ordered at www.alltheanalysts.com/orderform.pdf
For further details:
Malcolm Ramsay
ATA Research
Office: +44 (0) 207 193 4212
Mobile: +44 (0) 7894 033 712
Fax: +1 866 244 7117
mramsay ( @ ) alltheanalysts dot com
About ATA research
The new research division of all-the-analysts.com created to help technology professionals leverage analyst research. We provide data driven reports to understand the analyst market and make informed decisions when it comes to analyst interactions. ATA Research also provides consultancy and tailored solutions for Analyst Relations professionals and those involved in Analyst portfolio management.
These services are built around four core aims:
Increase productivity based on clear metrics and concrete user data
Improve ROI of every analyst interaction through better understanding of cost efficiencies.
Learn how to effectively promote ideas and technology to analysts.
Clearly demonstrate value to the business and achieve goals using analyst research better
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