(1888PressRelease)
November 02, 2006 - Mydealerreport.com uses a unique 23-data point methodology survey system that rates the buying process; the sales associate’s expertise; vehicle selection; financing options; trade-in process; service department; amenities; and legal issues such as past or pending lawsuits. Additionally, each report includes more in-depth first-hand consumer comments.
The biggest challenge for the manufacturers and ownership groups is monitoring dealership behavior. They have the ability to monitor sales and new vehicle customer satisfaction level. However, new vehicles only account for roughly 28 percent of total U.S. sales. Therefore, they are only monitoring 28 percent of their customer’s satisfaction level.
“How a consumer perceives an auto industry brand is directly influenced by their actual car shopping experience,” said John H. Isaac, President and CEO of Clear Intelligence, Inc. “According to recent reports, dealership groups are having difficulties moving inventory at the rate of production. We are now seeing how a manufacturer’s production output maybe controlled by consumer-dealership interaction,” he added.
According to the report the overall auto industry has a positive consumer rating (DBI) of 3.748 out of 5. BMW of North America, Inc. tops the list with a rating of 3.820, followed by Hyundai Motor America at 3.812 and General Motors Corp. rounding out the top three at 3.800. For a complete list visit http://mydealerreport.com/dbi.pdf.
