Austin-San Marcos, TX (1888PressRelease)
May 31, 2008 - People are familiar with, and have enjoyed programming from television and radio networks for years. Now, the Austin, Texas based Internet Broadcasting Group is introducing internet radio networks that allow just about anyone to own their own network affiliate.
Initially six networks are planned. Each network will appeal to a separate audience demographic and is designed to be compatible with different types of businesses. “For example, JuiceBox Radio, featuring DJ Jelly playing contemporary hits, is designed for a youth demographic. Companies that serve kids and ‘tweens would make great affiliates,” explains Greg Narag, a media consultant with Internet Broadcasting Group. Affiliates will be play network programming but also add their own programming. The internet radio station for each affiliate will identify the programming sponsor in breaks and promo announcements.
“We really think this is going to revolutionize radio,” explains Internet Broadcasting Group vice president Mark Lassoff, “Instead of advertising in a competitive environment, advertisers will become content producers and create programming that delivers their brand message.”
It’s no secret that commercial radio revenues are slumping. According to the Radio Advertising Bureau radio station revenues were down 8% in March 2008 alone. Internet radio provides a much less costly programming model. Unlike traditional terrestrial radio, internet radio stations require no licensing and no expensive broadcasting towers or other equipment. “Getting an FCC broadcast license alone can cost over a million dollars,” explains Narag.
In addition to JuiceBox, Internet Broadcasting Group is launching Nerd Radio which is designed to appeal to tech workers with programming about computers, electronics and video games. Other networks include a business and financial programming network, fashion and lifestyle radio and two separate religious networks with programming appealing to Christians and Jews.
“As more and more media is delivered via the internet, you’re going to see online radio networks grow and become important channels for advertising and marketing,” states Lassoff. The Internet Broadcasting Group will launch its first radio stations on June 1, 2008.
About Internet Broadcasting Group
Internet Broadcasting Group provides high-quality technology and programming to clients, assisting them with online brand communications. Internet Broadcasting Group, based in Austin, Texas, is a subsidiary of Network Logistic Inc., the largest IT services firm in Central Texas.
MEDIA CONTACT:
Mark Lassoff
Internet Broadcasting Group
(512) 485-9505
mlassoff ( @ ) nlimediagroup dot com
www.internetbroadcastinggroup.com
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