(1888PressRelease)
March 17, 2008 - With an estimated 15% of women, and 1-5% of men suffering from nickel allergy, it is no wonder more consumers are choosing allergy free alternatives. A person can develop nickel allergy at any point in their life, and once sensitized, they will be afflicted by the condition for the rest of their lives. While many companies turn to stainless steel as an alternative, highly sensitive individuals have found that they still react to improperly treated steel.
One alternative has been to turn to titanium, one of the most popular metals available today. Titanium molecules bond to any nickel present, preventing the nickel from “leeching” into a person’s skin. This not only stops any allergies from occurring in sensitive individuals, but it also prevents non-sufferers from also developing the allergy. While many companies have started to use titanium in their earrings, they often still use stainless steel for posts and clips, as it is much easier to work stainless steel for the finer aspects of jewellery. This unfortunately can result in highly sensitive individuals still having a reaction.
Intense Titanium’s new “Totally Titanium” range has been designed to only incorporate titanium in its selection. This means that all metal used in the development of each piece is titanium, including posts and clips. This prevents any possibility of an allergic reaction.
Many consumers have been upset by the continual use of the words “hypoallergenic” and “allergy free” as sales techniques designed to help them part with their money, only to find that they still end up suffering from itchiness, rashes, swollen skin and even blisters. Intense Titanium’s new “Totally Titanium” range of earrings and other titanium jewellery now addresses these issues by providing unique and beautiful jewellery that is both truly hypoallergenic and allergy free.
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