Raleigh-Durham-Chapel Hill, NC (1888PressRelease)
December 05, 2007 - Tom Sturgis, president of Integrated Clinical Trial Services (ICTS), a firm that provides innovative and efficient patient-oriented recruitment solutions to the clinical research industry, has announced the release of a podcast discussing patient recruitment as a classic marketing problem. In the podcast, Michael Ohrwashel, vice president of business development at ICTS, discusses ways patient recruitment parallels classic marketing and solutions to finding qualified participants. The podcast is now available for download at www.mmimarketing.com/podcast/michael-ohrwashel-discusses-marketing-issues-of- clinical-trials .
News Facts:
• Integrated Clinical Trial Services (ICTS), a company providing innovative and efficient patient-oriented recruitment solutions to the clinical research industry, has released a podcast discussing patient recruitment as a classic marketing problem.
• In the podcast, Michael Ohrwashel, vice president of business development at ICTS, discusses ways patient recruitment parallels classic marketing and solutions to finding qualified participants.
• The podcast is now available for download at www.mmimarketing.com/podcast/michael-ohrwashel-discusses-marketing-issues-of-clinical-trials.
Quotes:
“Locating and identifying qualified study participants requires timely marketing solutions,” said Sturgis. “This podcast outlines the patient recruitment process where study coordinators function as a sales team.”
About Integrated Clinical Trial Services:
Integrated Clinical Trial Services is a full-service patient enrollment firm that provides clinical trial sponsors, contract research organizations and site networks with a comprehensive resource for patient recruitment expertise. The firm’s services include patient enrollment feasibility, recruitment strategy, consulting, market research and protocol review, project management, concept design and production, media placement, community resource support, compliance and retention, and more. For more information, please call 919-388-3964. Integrated Clinical Trial Services can be found on the Internet at www.integratedtrials.com
Patty Briguglio
MMI Associates, Inc.
919-233-6600
patty ( @ ) mmimarketing dot com
PR Firms Raleigh, NC
