(1888PressRelease)
February 05, 2009 - NY, NY – Style Coalition, a coalition of independent online publishers in the fashion and lifestyle vertical, is proud to announce the return of Inside The Tents – an exclusive look at the action - as it’s happening – from inside the Bryant Park Tents of Mercedes Benz Fashion Week in New York City. http://InsideTheTents.com, an initiative of Style Coalition, provides fashion fans around the world with a front-row view at what’s happening on the runways, through continuous coverage from more than 40 select bloggers and new media journalists who are in attendance from popular outlets such as SheFinds, Nitrolicious, Unbeige, Jess Zaino, FashionWindows, RunningWithHeels, TheMakeupGirl, JetSetGirls and many more.
Mercedes Benz Fashion Week, scheduled for February 13-20, is typically covered by an exclusive group of magazine editors who often don’t provide extensive coverage until their spring issues hit the stands. In contrast, Inside The Tents provides an instant insider’s view - aggregating content from a qualified group of fashion bloggers and new media journalists, and providing a fresh voice in real time through the use of the Web’s best social technologies such as Twitter, Flickr, live blogging and video streaming. Inside The Tents also provides the opportunity for fashion bloggers to engage a wider audience for their content. Coverage will include designer and celebrity interviews, feedback from attendees, overviews of the new trends, insight from fashion experts and advice for taking the runway to everyday.
In addition, this year’s Inside The Tents will also include a private event on February 17, allowing emerging designers an opportunity to showcase their designs to the online fashion publishing world and key tech/social media influencers. The event is an innovative alternative to the traditional runway shows typically seen at Fashion Week and will be part of the featured content covered online at Inside The Tents.
“Bloggers are the new media and we created Inside The Tents as an opportunity for them to be taken more seriously as valid members of the media, as well as an opportunity for fashion lovers everywhere to get closer to the action through valuable and instant content in one location,” said Yuli Ziv, founder of MyItThings, one of the most influential online fashion communities, and one of the founding members of the Style Coalition. “Our mission is to bring fashion and tech together - making fashion contributors’ news and observations easily – and instantly - accessible to an audience hungry for live coverage of this extremely popular event.”
Fashion bloggers and new media journalists attending the event are encouraged to apply to be a contributor for Inside The Tents: http://www.insidethetents.com/Submit.aspx
About Inside The Tents
Inside The Tents combines behind the scenes insight with social media technologies to provide an online hub for new media coverage of New York Fashion Week. With more than 40 contributors from around the fashion blogosphere, InsideTheTents offers a fresh perspective and collaborative voice on Fashion Week news, trends and events.
About Style Coalition
Style Coalition was founded by a group of independent online publishers in the fashion and lifestyle vertical, committed to building a bottom-up, content-driven alliance. Our mission is to both advance professional standards in content creation and increase the effectiveness of advertising messages within this realm.
Founding members include two popular fashion bloggers, Jean Vouté Pratt of GiftGirl and The Style Observer and Yuli Ziv, founder of MyItThings.com.
More Information
Inside The Tents: http://www.insidethetents.com
Style Coalition: http://www.stylecoalition.com
Mercedes Benz Fashion Week http://www.mbfashionweek.com/newyork
Twitter hashtag #NYFW
Logos/Photos
http://insidethetents.com/logos.html
Contact:
Christine Perkett
For Style Coalition
cperkett ( @ ) perkettpr dot com
Twitter: ( @ ) missusP
781.834.5852
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