Innovative Rewards Program is the 'Essence' of Success for Novotel Clarke Quay

Novotel Clarke Quay in Singapore already sees a high proportion of return guests, as a value-for-money, contemporary 4 star Singapore hotel. The hotel's Essence membership has been boosting the number of return guests recently, with no strings attached free offers, birthday gifts and exclusive giveaways for enrolled guests. End Quote

(1888PressRelease) July 22, 2009 - Novotel Clarke Quay has been seeing excellent results from its Essence membership program, a new no-strings-attached rewards program that offers instant as well as ongoing benefits.

Essence membership at the Singapore business hotel offers:
• An instant free glass of wine upon enrolment by SMS
• Monthly promotions and giveaways exclusive to Essence members
• Instant voucher rewards sent directly to your mobile
• Birthday gift vouchers sent directly to your mobile
• Invitations to exclusive events and top spender giveaways.

Essence membership costs nothing, and requires only your first name and email address sent via SMS.

To receive Essence benefits, guests simply provide a mobile phone number on arrival or when presented with a bill at the Singapore hotel's The Square restaurant. Rewards vouchers are sent direct to the mobile phone, and can be presented at the relevant department at the hotel.

Kevin Gregory Rajan, administrator of the program and Food and Beverage manager at the Singapore hotel, says the price is the most important factor for many. "A free glass of wine for the cost of an SMS is hard to pass up. This allows us to keep in touch with our members, for example when we have giveaways and great value sales like our wedding super sales or special events at The Square Restaurant".

About Novotel Clarke Quay:
Novotel Clarke Quay, situated in the heart of Singapore and within the vibrant and dynamic Clarke Quay area, is one of Singapore's best located hotels, both for tourists and business travelers. Novotel Clarke Quay www.novotelclarkequay.com.sg features 401 recently renovated rooms each with magnificent and un-obstructed views of the meandering Singapore River. The hotel’s guest rooms have been upgraded to Novotel’s latest design standards offering state of the art amenities such as flat screen televisions with DVD players and versatile pivoting workstations developed with the travelling executive in mind.

For more information please contact:
Simon Jones
Resident Manager, Novotel Clarke Quay
Email: H5993-GM1 ( @ ) accor dot com
Website:www.novotelclarkequay.com.sg

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