New York, NY (1888PressRelease)
April 11, 2008 - Circle Infiniti of Monmouth County New Jersey has selected Pasch Consulting Group to lead their Internet Marketing and Search Engine Optimization campaigns.
Pasch Consulting Group welcomes Circle Infiniti into their growing family of automotive dealers who realize that Internet Search Marketing is the key to direct consumer lead generation and sales growth. Circle Infiniti General Manager, David DeFilippo contracted with PCG after seeing their success at Infiniti of Santa Monica.
Brian Pasch, CEO of Pasch Consulting Group stated “Our automotive Internet Marketing strategies and website optimization techniques have dramatically increased consumer sales leads to Infiniti of Santa Monica. Our SEO optimized websites now produce three times more leads than their former flash based website designed by Dealerskins.”
General Manager of Infiniti of Santa Monica, Steve Rudkin added “Pasch Consulting has opened many new opportunities for our sales team to grow and succeed. We have been working with the PCG since May 2007 and every month our lead flow and sales results have been growing. We found that coming out of print newspaper advertising and reallocating marketing budgets into Brian’s marketing strategies has been a winning combination.”
Data:
http://www.seonj.com/autos/infiniti-new-car-leads.html
Circle Infiniti will be utilizing the Pasch Consulting Group for Internet marketing, search engine optimization, press releases and to build XHTML CSS websites that are optimized for search marketing. Their existing website platform created by Pure Dealer was not optimized for organic search marketing. Circle Infiniti found their website missing from critical local search phrases and contacted Pasch Consulting for advice and SEO strategies.
Brian Pasch, CEO commenting on the current state of automotive website platforms noted “Most automotive website platforms were never created for search marketing. It seems that past website design goals were to create a website with action, sound and graphics. Those features can actually hurt organic search rankings. We are demonstrating groundbreaking alternatives for automotive dealers who want to recapture local consumer sales leads.”
And who is capturing local car sales leads? According to PCG, websites like www.edmunds.com, www.automotiove.com and www.motortrend.com are using dealer names, addresses and town names in dealer’s primary market area (PMA) to lure consumers into providing their information for car lease quotes. Then these companies sell the leads to local dealers for between $12 and $20 per name.
This lead generation model has placed a middle-man between the consumer and the dealer which Brian Pasch says is just not efficient. “If we can show dealers how to get ranked above these lead collection websites then they have the opportunity to get the leads directly. Right now, most dealer websites are ranked below lead collection websites and rarely on Google or Yahoo page one for the cars that they sell or the town in the PMA.”
The Pasch Consulting Group designs SEO and Internet Marketing Strategies for a wide range of business industries. Their division that works with car dealers is their fastest growing business segment. If you would like a copy of their Internet Marketing Case Study which covers their success at Infiniti of Santa Monica, contact PCG via email at: brian ( @ ) paschconsulting dot com
Pasch Consulting Group
2711 Centerville Road, Suite 300
Wilmington DE, 19808
http://www.paschconsulting.com
732-842-4720
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