(1888PressRelease)
April 10, 2008 - The Indiatimes home page re-launch campaign was awarded a ‘Silver’ ABBY at the 41st Abby Awards at the Goafest this year. The award was in the category - Print, Business and Home Products. No ‘Gold’ was awarded for this category.
According to sources at Indiatimes, there was a need to change the look of the Indiatimes homepage to reflect the internet consumer – the younger internet generation in India, people who expect dynamism not just in content. But in the way it’s presented. Indiatimes’ new look homepage presented it’s offering in a way the younger audience liked to consume the internet – simple and uncluttered, young and vibrant.
The campaign done by Bates David Enterprise, on the theme of ‘Open up’, had eye catching visuals of people unzipping their face to discover a different side to their personalities. The campaign was based on the understanding that people are far more ‘free and open’ on the internet than in the real world.
For Further Information:
Yashmeen Barua
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