(1888PressRelease)
November 03, 2008 - Radiohms Agencies Limited One of India's largest Channel Distribution Company, Catering to more then 500,000+ Retail Outlets and 500,000 whole sale outlets across the country, covering the smallest village grocery shops to Mega Lifestyle Chains and Hyper Markets in Metros.
India is a country, which is currently dominated by the mass market. Almost half of retail market in 2006 is in rural India; although share of urban market is increasing by almost 5% every 8-10 years .Rural India consists of 720 Million consumers across 627,000 villages. 17% of these villages account for 50% of the rural population and 60% of the rural wealth implying reaching out to almost 100,000+ villages to address even 50% of this rural opportunity
India is one of the most fragmented and price sensitive - markets in the world which is spread over 12 million outlets. 95% of outlets are smaller than 500 sq ft. Highest number of outlets is 7 per 1000. Indian retail space per capita at 2 sq ft/ person is lowest in the world. Indian retail density of 6% is highest in the world
To cater to these outlets RAL has relied on Price, Positioning, Logistics and market intelligence. RAL has developed a robust manpower of 1000 field force which are directly in touch with the market. Not to forget our strong Logistics and IT to cater such varied formats.
Currently on 3% of the retail sector is organized. Remaining 97% is still organized. Organized sector will be able to rach 10% market share by the year 2010. Thus to capture the retail market in India a very strong and robust distribution network is required which is RAL 's strength.
Retail in India is forecasted that organized retail will cross Rs. 1,000 billion mark by 2010. Radiohms Agencies Limited is geared up for the challenges ahead. We have developed our credibility by breaking into the portable energy market in the 1970's. In the 70's our competitors eveready enjoyed 100% market share. Today they have neck to neck competition with our Nippo Batteries as we enjoy 32% market share close there at 37%.
RAL has 2000 small vans which go into the remotest and smallest hamlets where there are no shops and retail. Radiohms Agencies Limited has industry veterans on its roll who understand the complex Indian market and the needs of Mega Lifestyle and Hyper Bazar Chains.
RAL has been dealing with multi national companies globally from Japan, Sweden, US, UK, Germany, China since last three decades and understand there needs. We are thus able to bridge the gap between the Multinational and the local shopkeeper.
Currently RAL is into 3 categories:
1:- Portable Energy ( Matushita under umbrella brand ‘Nippo')
2:- Personal Grooming ( American Safety Razor Company under umbrella brand ‘ Glide')
3:- Mother & Infant Care - ( Luv n Care, under there brand name Nuby and RALs ownbrand‘ Purple Turtle ')
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