(1888PressRelease)
February 22, 2008 - SANDPOINT, Idaho – When the economy heads into the dumpster, many small businesses make the mistake of cutting back their marketing efforts, including postponing new Web site launches or updates. Susan Daffron of Logical Expressions, Inc. offers several reasons why in today's economy businesses should consider stepping up their online efforts, inspired by her book “Web Business Success: The Entrepreneur’s Guide to Web Sites That Work” (ISBN: 978-0-9749245-0-2; LCCN-2006909228).
Here are a few reasons smart small business owners should consider updating or launching a Web site, even during a recession:
1. To remain competitive. People use the Internet instead of the yellow pages. If searchers don't find a business online, they certainly will find its competitors. A well-designed, informative Web site reflects well on a company. Plus, in a bad economy, selling is more difficult, so smart businesses can actually get ahead during down times by working on testing and perfecting their marketing messages.
2. To showcase expertise. The Web isn't limited to product-based businesses; service businesses also should have Web sites. A good Web site establishes credibility and introduces the business to potential clients. The old adage that people buy from someone they know is true.
3. To sell products. Adding ecommerce into the sales mix opens up an entirely new revenue stream. With a Web site, small businesses can reach customers outside of their local area, who would not otherwise be accessible.
4. To save money. A Web site can lower customer service costs and be used to automate repetitive processes. Including a simple frequently asked questions (FAQ) page can reduce repetitive phone calls from customers asking simple questions such as location and hours of operation.
Instead of taking a "Chicken Little" approach, lamenting the downturn, and curtailing all spending, small business owners should stop and examine the return on investment for all of their marketing activities. When it comes to getting a Web site online, the cost of entry is extremely low. Daffron points out that "the cost of creating or updating a Web site pales in comparison to the cost of not having a good Web site at all."
For more information about "Web Business Success" visit the Web site at www.WebBusinessSuccess.com. For information on other products, visit: www.logicalexpressions.com
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