IMImobile revolutionizes RBT and Music on Mobile industries with Make My Tunes service

Set to make a paradigm shift of RBT, Music on Demand service experience. End Quote

(1888PressRelease) January 21, 2011 - Hyderabad, India - IMImobile, a next-generation end-to-end enabler of Mobile Value Added Services for Mobile Operators, Media Companies and Enterprises today launched an innovative service 'Make My Tunes' on its industry leading RBT platform. The service has been launched by Aircel as 'Dialer Tune - Song Edit'. Aircel customers in Chennai & Tamilnadu circle can dial 5300053 and select their favorite section of the song as their RBT.

The same service can be made available to operators across the country. This unique service enables users to listen to a full song and choose any part of the song as their RBT. Additionally, this gives users the option to download the selected part of the song as Ringtone or dedicate the song to friends, providing a unified music experience to consumers. This service can replace the conventional IVR based music services like Music on Demand, RBT discovery portal & Ringtone portals.

This unique service can be offered to any operator as a stand-alone service connected to their existing RBT platform over standard integrations.

"We at IMImobile constantly strive to create innovative, best in class services which enable service providers to enhance customer loyalty and create additional revenue streams," Vishwanath Alluri, Founder and Chairman, IMImobile, said, "Make My tune is a shining example of IMImobile's R&D and innovation pedigree made to work for the benefit of telcos, subscribers and content owners. CRBT is at a mature stage and this one of its kind service is going to revolutionise and reenergize by giving 3 in 1 advantage of enhanced CRBT, Mobile Radio and Music on Demand to subscribers."

The market size for RBT in India is approximately Rs 2200 cr and growing at a fast pace. Further Mobile Radio and Music on Demand form another Rs 2000 cr of potential market. MVAS has witnessed unprecedented growth during these times of cut throat competition among telecom service providers and will continue its growth path. To keep up the momentum, the market requires continuous innovation such as Make My Tunes.

IMImobile has extensive experience in delivering RBT technology across the globe. It is currently managing CRBT operations for multiple operators spread across the world covering deployments for GSM, CDMA and Fixed Line Networks.

About IMImobile

IMImobile is a pioneer in the mobile data space offering a rich portfolio of managed services for mobile operators, media companies and enterprises.
The industry leading DaVinci Evolved Service Platform™ powers a wide range of services created, delivered and managed by IMImobile including: social aggregation, contact management, mobile advertising, mobile marketing, messaging, storefronts, ring back tones and digital music services.
These services are enabled through robust technology platforms including carrier grade messaging platforms and gateways, voice platforms, content management and 3rd party application aggregation systems. IMImobile's modular product portfolio delivers a 'connected' experience across consumers' digital lives.
IMImobile recently completed the 100 per cent acquisition of UK mobile content and services company WINplc; has over 600 employees and a global presence across Asia, Europe, Latin America, Middle East and Africa. The company hosts its technology platforms and services in data centers worldwide and currently enables over more than 100 operator and blue-chip enterprise customers in some 70 countries around the world generating 40 million billing transactions every month and reaching over 780 million subscribers worldwide.

For more information www.imimobile.com

IMImobile
Rahul Dayama - rahul.d ( @ ) imimobile dot com

Adfactors PR
Priyangshu Dutta - Priyangshu.dutta ( @ ) adfactorspr dot com
Mobile: 9717537878
Sumeet Saurabh - Sumeet.saurabh ( @ ) adfactorspr dot com
Mobile: 9711306639.

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