(1888PressRelease)
April 09, 2009 - New Delhi - The conference brings together the researchers in the field of tourism management and deliberates on the issues facing the industry.
The purpose of the conference is to explore contemporary issues and business factors influencing the present state of tourism across the globe. According to the World Travel & Tourism Council, India is poised to emerge as the second fastest growing (8.8%) tourism economy in the world over 2005-14. In 2007, around 5 million tourists arrived in India and spent nearly $11 billion. A mix of marketing initiatives and revived interest in India as a tourist destination is making India an attractive tourist destination for the foreign traveller.
More than 50 research papers will be presented and selected papers will be published in the form of a book. The conference will be inaugurated by Dr. Devi Singh, Director, IIM Lucknow. The keynote address will be delivered by Prof. Russell Arthur Smith, Cornell - Nanyang Institute of Hospitality Management, Singapore.
At the International Conference, papers will be presented by several academic luminaries. Some of the participants include Prof. Vinay Sharma, IIT Roorkee, Pravasini Sahoo, IIT Kharagpur, Prof. Ghazal Masarrat, Aligarh Muslim University, Prof. Payal Mehra, IIM Lucknow, Prof. Archana Shukla, IIM Lucknow, Tiina Murtola, University Of Oxford, Tapasvi Puwar: IIM Ahmedabad, Robert Field, University Of Oxford, Dileep Mavalankar, IIM Ahmedabad, Donald S. Shepard, Brandeis University, USA, S.S.Vasan, University Of Oxford, Amitabh Upadhya, Skyline University College,Sharjah,UAE, Sandeep Sharma, Deloitte Consulting India Pvt.Ltd., Hyderabad.
The sessions of International Conference will focus on Tourism Management: Conceptual Issues, Technological interventions in tourism, Marketing intervention in Tourism, Budding researchers, Tourism Management - Health & other issues, Finance & HR issues in tourism and Eco-tourism.
The topics for discussion will be “Tourism Education in India, challenges and opportunities in Global context”, “Role of PPP in sustainable development of tourism in India”, “The ambiguity surrounding Dubai Brands as a tourist destination”, “Marketing interventions by MNC’s in Tourism and their branding strategies”, and “Quantifying the impact of Chikunguniya and Dengue on Tourism”.
Tourism is an increasingly widespread and complex activity, which requires sophisticated management to realize its full potential as a positive and sustainable economic, environmental, social and cultural force. The economic impact of tourism places tourism roughly at the same global order of magnitude as agriculture or mining.
According to World Tourism and Travel Council (WTTC) (www.wttc.org), the major organization representing the global tourism industry, 215 million jobs were dependent on the ‘Tourism economy’ in 2004. As tourism has become an integral part of modern society, its study and analysis becomes imperative if its potential economic and social benefits are to be maximized and developed in a manner consistent with society’s goals.
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