Orlando, FL (1888PressRelease)
December 31, 2008 - Orlando’s most sacred Japanese restaurant, Ichiban, has always relied on their desirable location in the heart of Downtown and exceptional cuisine to bring in their customers. Now, with a brand new website, the incorporation of social media marketing and more special events, Ichiban seems to be taking the entire food service industry to the next level – as leaders and innovators.
If you visit Orlandoichiban.com today, you won’t see an out-of-style design anymore. With the help of Endagon Innovations, the new and improved website has been launched, not only with more aesthetics but with more functionality as well. The site features customer testimonials, a look at the menus, detailed directions, and even the ability to purchase gift certificates to the restaurant via PayPal. What probably stands out the most, however, are the links to such strategic marketing tools as their own blog and Twitter account.
You might ask yourself, why would a Japanese restaurant need to blog? Anyone that understands the power of social media marketing and how quickly it can build a community of your customers may be able to answer that question. By launching their own blog, Ichiban has the chance to become the Internet’s leading source for sushi content and information. This will ultimately create a following for them, not only in their targeted market of Central Florida, but across the globe.
Taking it a step further, Ichiban has really stood out amongst their competitors by interacting on Twitter.com. Twitter is a micro-blogging phenomenon that asks users “What are you doing?” Your updates, or “Tweets” are sent to all those that are interested – creating a portal of nonstop communication, and promotional opportunities for smart businesses. It is the power of Twitter that has initiated many contests and ignited numerous conversations throughout the community. Even promoting their specials and events has become a whole lot easier.
One of Ichiban’s biggest events is their monthly “Third Thursday” art showcase that takes place inside the restaurant. As the name suggests, every third Thursday of every month, artists and art galleries are given the freedom to promote their work throughout the restaurant’s dinner hours. Anyone that is aware of Central Florida’s thriving art scene knows how impressive and valuable some of the pieces shown actually are. Where else can you enjoy precious art while eating your favorite sushi roll?
The upcoming year will prove to be Ichiban Restaurant’s greatest yet. With the utilization of new marketing tools and the help of some of marketing’s best, there is not much that you won’t see Ichiban do in 2009. They understand today’s market; they understand you as a consumer. As long as they can continue to recognize how important you are to them, they will continue to thrive well into the future. Of course, it also doesn’t hurt to have the area’s best Asian cuisine either.
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