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20
Feb
2007

iCatchIT Evolves From BPO To KPO

BPO service provider iCatchIT initiates in-depth Knowledge Process Outsourcing services – progressing from BPO-exclusive outsourcing services to knowledge-intensive offshore outsourcing of Finance and Accounting, Sales and Marketing, and Software Development.


(1888PressRelease) February 20, 2007 - Cebu, Philippines, 20 February 2006 – iCatchIT today formally announced their evolution from being a BPO service provider to the more sophisticated and dynamic KPO. This evolution mirrors what the BPO industry is doing world-wide.

“As usual the industry is roiling with change, and we think this step gives us added-value in the long term,” says CEO Jonathan Corners. KPO, or Knowledge Process Outsourcing, is defined as the outsourcing of knowledge-intensive projects to an expert company. This industry has been emerging in India and is gradually gaining ground in other countries, such as the Philippines. For iCatchIT, this includes Finance and Accounting, Sales and Marketing KPO.

“We are not a contact center, but if you need help with your customer-contact system, CRM, or Sales and Marketing, that’s what we do,” says VP for Public Relations Jerry Corners. “We are quite excited about our services because we are among the first to offer this in Cebu. The Filipino KPO is not yet as popular a destination as the Indian counterpart, but we are catching up rapidly.”

Apart from their BPO service offerings like their One-Source Accounting solutions, Applications Development Outsourcing, and Consulting, they now offer KPO solutions, from finance to Sales and Marketing to clients through their web site.
 

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