(1888PressRelease)
March 21, 2008 - Banking high on the importance of P2P referrals, iCallGlobe UK, one of the leading VoIP providers, will be introducing a P2P earning scheme on its soon-to-be-launched VoIP telephony based website. iCallGlobe is a part of the Rupiz Infotech Group and has already achieved a stronghold in the VoIP industry with its services in the B2B segment. Now, they are venturing into the B2C VoIP telephony segment and are all set to release their latest offering.
Under this scheme, registered users would earn talk-time every time their referred user purchases talking credit! This “earned” credit may be redeemed by the referral initiator. This would further extend onto the second tier with the referred person becoming the initiator of the referral, while the originator of the referral still receiving a share of the purchased credit as the chain continues. In the words of Rupinder Khurana, Co-founder and Director of Rupiz Infotech, “P2P referrals benefit both the customer as well as the service provider. There is always a trust factor that exists when somebody refers a product or service to you.” One might not try a fresh product at the first go, but would do so if one of his peers or friends insists.
Sudhi B. Menon and Shibu Nair, the two Co-founder and Business Heads of iCallGlobe, are of a similar opinion. They believe that getting consumers to start using offered services right away with the help of aggressive marketing campaigns is a little too much to expect out of them, particularly if they have already been using some other brand for years. However, if the same product reaches them through their friends or even friends of their friends, it has a better chance of getting their attention than any form of advertisement.
With the VoIP industry already has big players like Skype; iCallGlobe may just establish its upper hand by offering this refer-and-earn programme- something that no other VoIP service provider offers. With innovative product and service offerings, and especially out-of-the-box marketing techniques, iCallGlobe aims to achieve greater heights in a field where they have already reached quite a few milestones.
