(1888PressRelease)
August 19, 2009 - In order to boost retail, across all industry sectors IBSF Promos and Events Pvt. Ltd. announces the Indian Shopping festival first time nation wide shopping festival from Jammu to Kanyakumari. The festival is on the lines of Dubai Shopping festival. IBSF is purely a retail event whose primary goal is to boost the retail sector without increasing the expenditure. India would be promoted as a Shopping destination for the International Tourist in the coming years.
The festival commences from September’09 and ends with Retail Awards in the month of January 2010. This festival is the only entity which will involve organized and un-organized retail sector. It will cover 21 states and 500 plus districts over India held for more than 100 days across all formats of retail establishments. During the festival the consumer would be encourage to shop with the participating outlets and portals. To ensure that the consumer can identify the right outlet, the outlet would be branded with POS materials/ banners pertaining to the festival.
Customers can enjoy the festival on every month through scratch n win; cash back offer, monthly bumper prizes, and other promotional offers. The Indian shopping festival guarantees instant and assured gifts to the consumers like Gold coins, cars, bikes, residential flats, international holiday packages, electronic items like digital cameras, LCD etc. This festival comprises of 8 events held in 8 different cities like a Grand Opening ceremony in Delhi, Dance and musical night, Dandiya night, rock shows, retail awards, aid awareness campaign etc.
Says Mr. Abhishek Nanda, CEO, IBSF, “The main goal of IBSF is to promote India as a shopping destination. It is the best opportunity for customers to grab the quality products from India. This will also help un-organized sector to grow into a more professional set up and expand operations nation wide. As IBSF we are helping these companies by giving them free promotional SMS/email, free website, hosting, retail software, and also advertisements in the business directories, both online and print, free business consultancy etc.”
ABOUT IBSF:
IBSF Promos & Events P.Ltd is a fairly new company which started in 2009 with the aim of bringing a pan India shoping festival and retail awards both for the organized and unorganized sector.The technology partner is OTC Software P.Ltd a group company which is also the investment partner for IBSF for the initial phases.
About OTC:
OTC Software Pvt. Ltd. [OTC] was incorporated in 2005 as an Indian subsidiary of Orion Technology Inc. a Canada based GPS solutions provider. In 2007 Orion Technology was acquired by Rolta India Ltd. an Indian I.T major and as a consequence of this acquisition, OTC was sold and was acquired by the promoters of IBSF.
OTC Software Pvt. Ltd. is an STPI registered firm is now engaged in developing smart card based software with the help of Sunyard System Engineering Co. Ltd. (Hangzhou-China). As a launch pad of smart card solution, OTC is helping IBSF as a technology partner as well as by providing its initial infrastructure for this project. OTC also serves some local and international clients by providing services including web hosting, domain registration and software development.
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