(1888PressRelease)
November 01, 2007 - Holiday cards can be an effective way to strengthen business relationships. Many companies end up rushing greeting cards out to their customers, without taking the time to personalize their message or make an impact. Write On Results, a direct mail firm that specializes in real handwriting, offers some tips on how businesses can send memorable greetings to their clients this holiday season.
Handwrite the Address.
Nothing provides a more personal touch to a mailing than a real handwritten envelope. Take the time to write out your client’s name and address or have someone do it for you. Everyone receives a stack of mail around the holidays, so real handwriting will ensure that your card will be the first item opened.
Apply a Real First-class Stamp.
In addition to a handwritten address, a first-class stamp will guarantee that your holiday card stands out in a stack of business mail. It doesn’t have to be a holiday themed stamp either sometimes the larger, colorful stamps are more eye-catching.
Choose a Unique Card.
Choose a holiday card that is unique or represents your business capabilities. Many businesses, like marketing firms, use holiday cards as a way to showcase their creativity. If you don’t have the budget or skills to design your own card, look for cards with a unique message or those made of interesting materials.
Include a Handwritten Note.
Most cards include pre-printed messages, which are nice for setting the tone of your greeting, but not terribly personal. This year, include a handwritten note below or instead of this pre-printed message.
Keep Your Business Card.
Your goal in sending holiday greeting cards is to build stronger relationships and trust with your clients. When business cards or company literature are included in holiday cards, the message can come across as a sales pitch rather than a warm greeting. Save your business cards for other marketing activities.
Identify Yourself.
Although it is recommended that you not include a business card, you will need to identify which organization you represent. If you only sign your name, the recipient may not remember who you are or how they know you. To prevent this, have your company name pre-printed inside the card or handwrite it yourself.
These are a few easy ways to ensure that your holiday greeting cards are opened and memorable. Often it’s the small, personal touches like these that help to build long lasting and loyal customer relationships.
About Write On Results
Write On Results provides real handwriting services that dramatically increase direct mail response rates by 400% or more. They use real people and real pens to hand address their clients' mail, guaranteeing that their mailings are opened and improving their return on investment. Visit http://www.writeonresults.com.
