(1888PressRelease)
October 24, 2006 - A recent report highlighted email newsletter readers have highly emotional reactions to newsletters. This is in strong contrast to studies of website usability, where users are usually much more oriented towards functionality.
The positive emotional aspect of newsletters is that they can create much more of a bond between user and company than a website can. The negative aspect is that usability problems have much stronger impact on the customer relationship than they normally do.
Users spend 51 seconds reading the average newsletter. The layout and writing both need superb usability to survive in the high-pressure environment of a crowded inbox.
Daniel Lowton a professional freelance graphic designer based in Rochester, Kent, has many years experience of designing professional newsletters that are circulated to a readership of thousands. He creates newsletters for both print distribution and electronic newsletters – as either digital PDFs (with added navigation capability) or html web pages.
He works closely with my clients to produce creative eye-catching newsletters that promote effective communication with the target audience, whether staff, customers or business-to-business.
For more information or for newsletter design samples please contact Daniel on 01634 880754 mobile 07979 286437 or email info ( @ ) danieldesigns dot co.uk
