Housing Industry Veteran Publishes Professional Guidebook
Manual Provides Ideas, Tactics and Developmental Strategies for Marketing 50+ Active Lifestyle Communities.
- New York, NY (1888PressRelease) September 21, 2010 - Active adult housing industry veteran William E. Becker, president of the William E. Becker Organization, has published a resource handbook providing ideas, tactics and developmental strategies titled, "The Complete Reference Manual for Marketing a 50+ Active Lifestyle Community." The 335-page guide provides professionals with an array of case material and strategies to succeed in the active adult marketplace.
The 15 chapter book covers topics such as "Avoiding Market Mistakes and Pitfalls in Early Planning," "Creative Pricing Strategies to Increase Buyer Urgency," "Key Issues for Beating the Competition," and "The Five Stages of Strategic Market Development Strategy," among others. In addition, the book features helpful programming materials including a marketing plan checklist, self-analysis, photos and a glossary of commonly used industry terms.
"To succeed in the housing industry, you have to understand how buyers think and constantly keep on top of what they are looking for," stated Becker. "This book will assist professionals, whether industry veterans or new to active adult lifestyle housing, with strategies and solutions from the initial planning of a development to sell out."
Becker is a national leader in marketing for the active lifestyle residential marketplace. His firm works with homebuilders, financial institutions and manufacturers of building products in the development of exciting new communities. In more than four decades, Mr. Becker has assisted in the sale of more than 100,000 dwelling units, aggregating more than $15 billion of sales.
An active author, educator, trainer and futurist, he is a Certified Active Adult Specialist, a Fellow of the Institute of Residential Marketing, and a nationally recognized expert in the field of active lifestyle community development. His firm has won numerous awards, and he has been honored with the National Sales & Marketing Council's Legend of Residential Marketing award. At the 2005 Boomers & Beyond Symposium he garnered the ICON Lifetime Leadership Award.
Anyone interested in learning more about the book or how to obtain a copy, contact William Becker at webatweb ( @ ) aol dot com.