Hitwise Report 2012 - sgCarMart continues to dominate the local online market
Singapore - sgCarMart.com steams ahead with top online viewership figures.
- (1888PressRelease) February 28, 2012 - In a Jan 2012 report published by Hitwise, the Singapore motoring website stays strong in the lead with a domineering percentage of the internet viewership market share in the automobile segment. The company captures over 43% of the total viewership volume. While sgCarMart.com celebrates its 7th year as Singapore's highest traffic car site, its closest competitors such as oneshift.com and Cars.st701.com continues to be ranked outside of Top 10 and unlisted on Alexa and other internationally recognised benchmarks.
MyCarForum.com, the forum arm of sgCarMart.com, also experienced a rise in viewership. The car forum rose from third to claim second in both visit and page-view rankings, with an increased market share in both categories compared to the previous year.
The annual report was published by Hitwise, a leading online competitive intelligence service provider with over 1,500 clients globally. Other than compiling the top 30 automobile related websites visited by local audiences, the consultancy firm also found out that visits to local websites constitute to almost 70% of the total volume, confirming that Singaporeans are more interested in local automotive sites rather than global ones.
In the latter part of the report, the most searched keywords associated with the automobile industry were also presented. sgCarMart.com was ranked foremost among other popular keywords such as 'sbs transit' and 'F1'.
sgCarMart.com is Singapore's Number 1 car site. With more than 10,000 car listings, it offers the largest database of new and used cars for sale in Singapore. sgCarMart.com attracts more than 2 million visitors every month and as a testament to its popularity, it has been awarded the Most Popular Automotive Site in its category for six years running by Hitwise. Attaining the Successful Entrepreneur Award 2011, Singapore Prestige Brand Award 2010 and the Spirit of Enterprise 2008 serve as recognition to sgCarMart.com's reputation as a well established Singapore brand.
MyCarForum.com has been the undisputed highest traffic car forum in Singapore for the past few years. Established in 2001, it has steadily built up a strong and loyal car owner community of over 90,000 members. Being one of the few forums with no brand affiliation, MyCarForum is the ideal platform for all car enthusiasts to converge without prejudice.