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29
Sep
2009

Hindware Launches Chain Of Modular Kitchens, Plans To Open Exclusive Nation Wide Retail Chain Of Evok- Kitchen

After the successful opening of Evok- Home fashion Mega Store in Delhi & NCR last year, Hindware Home Retail, subsidiary of HSIL, is all set to launch its Kitchen Specialty outlets, Evok- Kitchen nation wide with PAN India presence.


(1888PressRelease) September 29, 2009 - In the first phase of store launch, Hindware has planned to open 4 retail outlets in Delhi & NCR till the end of this year. Each store would be spread over 2,000 sq. ft area and will be highlighting a wide range of modular kitchen, custom made modular wardrobes, kitchen appliances, accessories and kitchen decor products. Hindware has invested 65-70 crore in Evok stores and has planned to invest 250 crore till 2012-13. Hindware has also set a target to achieve turnover of 400 crore till 2014.

Hindware is committed to bring new innovations in design at competitive pricing. Evok- Kitchen is also providing customized concepts and visualization support from trained interior designers in kitchen space, installation, and post care solutions for customer satisfaction. All Evok stores will be company operated. However kitchen appliances and accessories will be sourced from various domestic and imported brands including wide range of Hindware kitchen appliances.

According to Mr. D K Jairath, COO, HHRL, “Taking core USP’s of ‘Evok by Hindware’ forward, Evok super Specialty Kitchens will be the one stop shop which will give a comprehensive and coordinated “Turnkey Solution” to the entire kitchen space rather only executing modular kitchens. Evok Kitchen will be providing trendy wooden cabinets & storage units also to keep your utensils & other kitchen specific products.”

About HHRL-
HHRL (Hindware Home Retail Ltd.) is retail venture of HSIL (Hindustan Sanitary ware India Ltd.), largest manufacturer of sanitary ware products in India. HHRL has established a chain of large retail format stores under the brand name “EVOK- The Home Fashion Mega Store” at Delhi & Faridabad and coming shortly at Gurgaon & Indirapuram. HHRL serves B2C segment through Retail stores and B2B segment through Projects business.

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