(1888PressRelease)
August 18, 2009 - As the part of expansion plan in NCR, HHRL is coming with two more flagship retail outlets at JMD Regent Arcade, Gurgaon and Shipra Mall, Indirapuram till September end. The stores would be spread over 17,000 sq. ft. each and will provide world class home décor concepts, interior products and services all under one roof like; Home furniture, Home Furnishings, Home Décor accessories, Bath Products & accessories, Modular Kitchen & accessories, Decorative Lighting & Laminated Flooring, Home Interior Design and Installation services.
Seeing its ambitious expansion plan, Evok will be the largest Home Interior Fashion brand with four store operations in ‘North India’ which will be increasing many folds in next 2-3 years. Beating the heat of recession, HHRL plans to invest about Rs. 250 crores in coming 5 years to establish 50 large format stores all across India. The entire stores will be company operated with an average covering area of 15,000 sq. ft to 25,000 sq. ft.
According to Mr. D. K. Jairath, COO of HHRL, “In spite of slow down, housing and its related value for style home interiors demand will continue to grow as India is far from maturity and saturation . Evok has decided to launch two more flagship store at Gurgaon and Indirapuram seeing NCR being the perfect laboratory of Home & Home Interior segment in India, where demand for such one stop home interior destination is necessity.”
He adds further, “As part of Evok expansion plan, store rollouts will cover top 25 retail cities like; Chandigarh, Jaipur, Luckhnow, Mumbai, Pune, Kolkata, Bhopal, Bangalore, Chennai, Hyderabad with a retail footprint of 50 Stores spread over 1.2 Mn sq. ft with target revenue turnover of Rs.400 Cr over the next 5 years.
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