High Fashion meets Humanitarian Aid this Christmas
LFW favourite, jewellery designer Alex Monroe, has teamed up with Dragons' Den winners Red Button Design to launch the Midomo Bracelet. The ultimate 'aspirational' Christmas gift; each Midomo Bracelet provides safe, clean water to an African community.
- (1888PressRelease) October 26, 2010 - To celebrate the arrival of Red Button Design's Midomo- a revolutionary water purifier for developing countries- the much-loved jewellery designer Alex Monroe, has created the limited edition bracelet with this particular project in mind.
Made from sterling silver and blue topaz, the bracelet is exemplary of Alex's intricate, feminine style and includes charms symbolising water, education, playfulness and abundance.
Our favourite feature, however, is the individually hand-stamped serial number on each bracelet allowing it's owner to track the journey of their donated Midomo online.
At £265, it retails on par with the rest of Alex's award winning collection and launching with the tagline "You don't have to change your life to change someone elses'", Red Button Design are keen to advocate their principles of 'philanthropy at no extra cost to oneself'.
This initiative is not simply about saving lives; it is about quality of life. For children who have been used to walking for up to 6 hours a day to collect water, Midomo provides not only safe, clean water, but more free time. With these extra hours a
mother could learn a trade and her daughter could attend school, or simply play and 'be a child'.
The bracelet is a perfect Christmas present; forever symbolising the gift of safe water, it can be worn as a reminder of growth and development, as well as a beautifully crafted, stylish piece of jewellery.
The Midomo Bracelet can be purchased online at www.midomobracelet.org
Red Button Design
Red Button Design is an internationally award winning social enterprise set upto design, manufacture and supply life changing products exclusively for the humanitarian market.
Midomo is a household-level water transport, purification and storage solution designed for use by individuals throughout the developing world. The device uses an internal filter system, powered by the rotation of the wheels, to transform harmful water to drinkable water on-the-go. A user would roll the unit to the nearest source of water, fill the 50 litre tank, and roll it home. Once home, the water drawn from the unit is potable to World Health Organisation standards.
British jewellery designer Alex Monroe grew up in Suffolk. He trained at Sir John Cass School Of Art in London, and uses nature to inspire his whimsical, intricately beautiful jewellery. Established in 1986, his core aspirations remain unchanged; to make great quality, wearable jewellery, which is originally designed and well priced.