(1888PressRelease)
June 26, 2009 - SAN FRANCISCO, Calif. - Guide by Cell, the nation’s leading mobile technology provider for nonprofit organizations, announced that its cell phone audio guide service is being included as part of the new Tree Museum in the Bronx, New York opening this month. Unlike any other, the Tree Museum is comprised entirely of trees situated along a 100-year old boulevard, the Grand Concourse, where visitors use cell phones to discover what the trees have to say about the history of the area, as well as, its vibrant present and future.
The cell phone audio guide provides a perspective from celebrities to average New Yorkers who have had a special relationship with the Bronx, and in particular the Grand Concourse.
“We wanted the trees to be the storytellers,” said Katie Holten, the artist who conceptualized the idea after competing for an art commission to commemorate the centennial of the Concourse. “Incorporating an audio guided aspect to this project made it jell, because the voices, stories, and perspectives are all so diverse and interesting and yet they all have relevance to the Concourse.,”
The Tree Museum spotlights 100 trees, each of which is included in the cell phone audio guided tour. For locals or tourists, the tour creates an appreciation for the Concourse, the sheer beauty of the grove of trees, as well as a context for the area within the Bronx. Visitors will glean many events and experiences that the Concourse has witnessed through the audio guide from the relevance of immigrating to the Bronx to the sheer joy of playing Afro Puerto Rican music in the area.
“The Tree Museum really speaks volumes about the historic, present and future Concourse, and with the help of Guide by Cell and its wonderful technology, it fulfills this job perfectly,” Holten added.
“Guide by Cell often collaborates with extremely interesting projects and exhibits,” stated David Asheim, President and Founder of Guide by Cell Inc. “This has been one of the more creative and dynamic projects we have witnessed.. Adults and children, botanists and lovers of history, will be excited about visiting and hearing about this historic and ever-evolving section of the Bronx. This visit is not to be missed.”
ABOUT GUIDE BY CELL
Guide by Cell is the official provider of mobile solutions to over 500 nonprofit organizations, including several botanical gardens, national and state parks, aquariums and zoos, libraries, universities, and art and history museums. Over 20 institutions in the greater New York City area use Guide by Cell’s mobile services.
Guide by Cell turns cell phones into mobile technology solutions. The company is the largest provider in the world of cell phone audio tours and text messaging solutions for non-profits. The company also provides Smartphone applications for Apple and Blackberry. The company has recently launched a new division called Give by Cell to provide nonprofits throughout the United States with the ability to raise donations through text messages sent by their visitors and patrons.
Information about Guide by Cell Inc. can be found at www.guidebycell.com. Information about Give by Cell can be found at www.givebycell.com.
ABOUT Tree Museum:
Tree Museum is a pubic art project by Katie Holten. It was commissioned to celebrate the 2009 centennial of the Grand Concourse in the Bronx. The project was organized by The Bronx Museum of the Arts and Wave Hill, with the NYC Department of Parks and Recreation, cooperation from the NYC Department of Transportation and support from The Greenwall Foundations’ Oscar M. Ruebhausen Commission.
###
