(1888PressRelease)
March 24, 2009 - CHICAGO, IL, Booth # L11331, Haier America is showcasing a number of innovative appliance solutions at this year’s International Housewares Show in Chicago. With "green" on consumers’ minds, Haier is introducing the new HyCool compact refrigerator with an eco-friendly refrigerant as well as supplementing its current refrigerant-free NuCool technology with a new unit that combines a 2.7 Cubic Ft. refrigerator and 0.7 Cubic Ft. /700 Watt microwave into one unit.
"While the industry and economy are going through difficult times, we are very optimistic and encouraged by our new product launches and record breaking first quarter performance," said Michael Jemal CEO of Haier America. "Over the past few years we have invested heavily in research and development for more efficient and environmentally friendly appliance solutions, and we are excited to showcase our new offerings as highlighted by our NuCool and HyCool compact refrigerators."
NuCool is a patented technology that combines the best attributes of semiconductor and compressor cooling into an enhanced thermoelectric technology that is capable of maintaining temperature down to 37 F- Cold enough to store more sensitive, perishable products like milk, cheese and butter.
Also new at the show is "The Write Fridge," a fun, space-saving fridge perfect for dorms, bars and offices. Scribble notes, plans, grocery lists and reminders on the outside of the fridge with the erasable markers included. The top of the fridge door has slots to keep markers organized.
The new Haier Piano Black Small Appliance series brings style and design home at the International Housewares Show in Chicago this year. Haier’s new line of sleek kitchen appliances features blue LED illumination and control panels and boasts safety features like cool-to-the-touch handles and outer shell walls. Each piece of the line-up has been designed with simplicity in mind. The Piano Black Series will be a fashion statement in any kitchen.
About Haier America
Celebrating its 10th anniversary, Haier America is the Sales and Marketing arm in the Americas for the Haier Group. Headquartered in the Haier Building at 1356 Broadway in New York, Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales, as well as a leading force in home appliances, compact laundry, compact freezer and HDTV sales. Haier America is an Official Marketing Partner and the Official High Definition Television of the NBA. www.haieramerica.com
Haier will display at the International Home & Housewares Show in
Chicago March 22-24 at booth # L11331
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