(1888PressRelease)
October 04, 2006 - Google, Yahoo, MSN, Spiders. These four words are the make or break for so very many companies around the world who rely on web traffic to do business. There are 100's of thousands if not millions of businesses world wide who face the daily task of optimising their respective websites to give the big 3 spiders an incentive to promote their site towards the front of the big 3's organic listings. WHY????? simple, if you aint on the front page of Google, Yahoo or MSN you might as well save your hosting fees, pack up and go home. Enter "AD WORDS".
That's right folks, you too can be on the front page of the trillion dollar search engines but your gunna pay for the privilige. How much? How often? How successful? (I knew you would ask). Well, it depends on so very many things but the main thing is BUDGET. The more you pay the more you get. And you thought "IT" was a new thing Recent entrant to the Australian business directory market http://www.dLook.com.au set out to take on the mighty but totally arrogant and well entrenched Yellow Pages Online directory. A team of super bright software engineers from Alliance Software in Melbourne Australia set out to build Australia's smartest online business directory. It took them over a year and thousands of programming hours but in the end they came up with a product (dLook.com.au) which not only makes the big Yellow pig look stupid but can hold it's own with any directory on the planet.
OK, so what? who's heard of dLook.com.au. Well, thanks to a very aggresive (ie expensive) ad word campaign with the big 3 a total of 150,000 users per month, and growing, have heard of it. Take away the ad word campaign and that figure would be more like 1,000. Why? simple.
Until Google, Yahoo and MSN recognise the significance of this site and promote it naturally through their organic listings the dLook adword campain is the ONLY thing which will promote this fantastic new site to the internet users who wish to find the vast amount of information it contains. Until a site has "aged" and has been probed and investigated by these super intelligent spiders belonging to the big 3 ad words are a sites ONLY chance of survival.
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