Google TV Ads Platform Adds FashionTV to its Inventory
Google to Bring New Advertising Clients to the FashionTV Network.
- (1888PressRelease) November 02, 2010 - NEW YORK, NY - FashionTV (FTV) network will partner with Google TV Ads to make its cable advertising time available through Google's TV Ads platform. FashionTV, the global leader of fashion & life style channel reaching 350 million homes worldwide will expand its reach to a wider range of advertisers, including those that are new to the medium.
Now, advertisers that use the Google TV Ads platform can reach the well-off, trendy, young audience of FashionTV. They can also gain access to data since the platform reports data from millions of anonymized set-top-boxes, allowing advertisers to measure viewership of their ads. With this data, advertisers can better understand what consumers are responding to and adjust their campaigns to maximize the return on their TV ad investments. Google's digital platform built into the AdWords system also makes it easier for advertisers to find relevant programming through its keyword and audience search functionality.
"FashionTV has the wealthiest and most upscale audience that is otherwise hard to reach for many advertisers. We are pleased to have Google as our partner and we are certain that its involvement will help us gain more clients and will help our advertisers to learn more about our audience" said Orna Gusinski, senior vice president of FashionTV.
With Google's auction-based pricing system, advertisers only pay for impressions delivered. FashionTV joins Google TV Ads' growing list of inventory, which also includes DISH Network, DIRECTV, Bloomberg TV, and History International, among others.
FashionTV broadcasts in 193 countries to over 350 million households and 7 million public locations across the 5 continents; it is the only 24-hour fashion, beauty & lifestyle television station worldwide. Based in Paris, France since 1997, Fashion TV is streamed through 30 satellites and thousands of cable operators and its content focuses on fashion shows, backstage access, photographers, models and celebrities.
In North America, FashionTV channel is broadcast in Miami Beach via Atlantic broadband Cables (channel number 179) and FTV HD is also available all over the USA in English in the Platinum HD package on DISH Network (channel number 374) and in Spanish via the Dish LATINO Ultimate Pack (channel number 5304) and as Direct-To-Home via IntelSat 805 satellite. In South America & the Caribbean, FashionTV Latin feed reaches over 17.5 million homes via Turner Latin.
In addition, FashionTV's thematic channels and a Video on Demand service is offered via its f.Club membership for a monthly fee on www.ftv.com and with its cooperation with Google, the new "FashionTV channel on YouTube" http://www.youtube.com/user/fashiontv has extensive web following (21 million views in Q2 of 2010). FashionTV is also carried by major mobile phone platforms and on different IPTV services.
Fashion TV's Media Contact:
Business Development| FashionTV
olga ( @ ) ftv dot com