Report Buyer, the online destination for business intelligence for major industry sectors, has added a market report.
(1888PressRelease) September 02, 2009 - The report “The Mobile Web Browser Market 2009-2014” available at www.reportbuyer.com/go/VIS00133 analyses the market drivers and barriers affecting mobile web browsers and applications. It discusses the main market trends and charts the market evolution in the US, Europe and the Asia Pacific including the Middle East.
Within a short timeframe, the iPhone series of devices has helped fuel mobile web adoption in North America and Europe unlike any device before. In the seven years prior to the launch, the paucity of user-friendly mobile web-focused devices proved a major obstacle to optimal growth in users and traffic.
Thanks to innovative multi-touch gesture user interfaces, faster processing and large screens, users are now more aware of the benefits of web access with mobility. The introduction of multi-touch user interfaces been pivotal in finally realising the possibility and benefit of mobile browsing to a wide audience, particularly in developed markets. Supported by increasing bandwidth in mobile networks, improved user experience has encouraged uptake, particularly as an extension of any given user's online desktop experience, evidenced by the widespread adoption of mobile versions of leading social networking sites. This is illustrated by Apple through the iPhone, whose users in the UK are five times more likely to browse the web than owners of other mobile phones.
The move triggered a wave of touch interface releases with large screens from rival device manufacturers. It is within this context that the development of mobile web browser technologies forms a crucial component, providing the platform which will help generate new revenue streams from advertising and content/application downloads, on top of subscriptions.
Given its evolutionary path in relation to advances in device and UI, the browser is increasingly assuming the ability to substitute many applications for a single platform. The browser can form a single stop for documents, audio and video, games, and navigational services with APIs leveraging each device's unique capabilities including GPS, accelerometers, cameras and so on.
According to the 125 Page report , companies such as Google, Apple and Palm are harbouring ambitions to port the next stage in the internet roadmap, HTML 5, onto the mobile platform, possibly leading to video played within the mobile browser without the need for additional rich internet application (RIA) plugins such as Flash and Silverlight. The RIA framework developers themselves, such as Adobe and Microsoft, are working towards full desktop versions onto mobile handsets for 2010.
The report “The Mobile Web Browser Market 2009-2014” is available from Report Buyer at:
Report Buyer product ID: VIS00133
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