(1888PressRelease)
May 29, 2009 - GNResearch offers qualitative and quantitative studies that integrate top-down and bottom-up flows to follow the customer through the entire experience itinerary, from communication to advocacy.
GNResearch uses a wide range of integrated resources, carrying out research both online and by telephone, using its own call centre in France as well as its outsourced facilities in Tunisia. The company uses its comprehensive understanding of the market to help its clients build long-term and profitable relationships with their own customers.
GNResearch France offers a range of unique solutions. Adiens™ mktg is a return on marketing investment (ROMI) model that enables users to calculate the return on investment generated by different marketing actions. The model helps users to optimise their marketing strategy, as it measures the impact that each element of the marketing mix has, and it answers a number of key questions (as follows). Is my communication strategy having an impact on my sales? Is my communication strategy helping in the promotion of my brand, or having a negative impact? Is my company spending too much, or not enough, in this respect? What would happen if my company stopped advertising? What is my competitors’ position?
Logycs™ CS is an innovative model for measuring customer satisfaction that helps companies to prioritise action plans and investments by assessing the performance and impact of different elements on customers’ overall satisfaction. Within the Logycs™ CS model, what is each item’s impact on customers’ overall satisfaction, and on customers’ recommendations? How is each item performing? What is the impact of an improvement in performance? Do such moves affect promoters or detractors of the brand / company? What is the service model of the company’s competitors?
The company’s innovative Bottom-up NPS™ model is based on the principle that it is important for the customer to define the most significant criteria in measuring satisfaction. Traditional satisfaction surveys provide the customer with standard information, which is not always best suited to their needs.
GNResearch also offers a range of online solutions thanks to its dedicated team of experts in online research. Given the importance of the internet for business, it is essential to use online tools to explore fully different market-research possibilities. GNResearch uses its international coverage and high-quality services to supply its customers with a full range of online solutions.
About GNResearch
GNResearch Group, which is headquartered in the Paris region (France), is part of the Teleperformance Group. The company was founded in 2006 to carry out quantitative and qualitative market-research studies.
GNResearch has offices in Albania, France, Germany, Italy and Tunisia, and is, therefore, able to offer high-quality domestic and multi-country surveys.
GNResearch will take part in the following trade shows: Insight Show, which will take place in London (UK) from 30 June to 1 July 2009 (Stand D301); and SEMO, which will take place in Paris (France) from 4 to 5 November 2009 (Stand C38/40).
For further information, please go to: www.gnresearch.com
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