Phoenix-Mesa, AZ (1888PressRelease)
June 13, 2009 - Sixty million Americans suffer from asthma and allergies every year. This year’s allergy season has left consumers asking the question, “Why are my allergy symptoms significantly worse?” Doctors are attributing the state of people’s allergies to the declining economy. Evidence has shown that people’s lives are more stressful in this economic climate; and that anxiety can make allergy symptoms feel worse.
In an effort to help ease the stress of the millions of Americans suffering from allergy symptoms, Sinol USA has re-developed an all-natural, allergy-relief nasal spray. Knowing that the product is only as good as the container it comes in, Sinol USA signed on branding experts, Global Media Minds to redesign their packaging.
“Sinol has been a recognized product on the shelves of all-natural stores for years,” President of Global Media Minds, Kristen Orton, said.” “It just needed a makeover. We took the old packaging and revamped it with a new and fresh look.” The new packaging showcases the new, more effective formula.
In addition to designing the packaging for Sinol’s Allergy Relief Nasal Spray, Global Media Minds also designed packaging for four other Sinol skus which include: Headache Relief, Cold Relief, Kids Allergy Relief and Kids Cold Relief.
“Global Media Minds took our packaging from an all-natural appearance to an eye-catching one,” President of Sinol USA, Paul Carpenter said. “Existing customers typically purchase a fixed amount of a product, therefore, attracting new customers is absolutely critical for sales growth. Global Media Minds has really helped us take our sales to the next level by drawing in an entirely new customer base.”
“Redesigning their out-of-date packaging is an important factor to keep current customers interested and inspiring new customers to purchase the product, plus it helps set Sinol apart from other allergy and headache relief products on the market,” Creative Director of Global Media Minds, Paul Ficker said. “We have found that giving well-known brands a facelift can contribute to a dramatic increase in sales and brand recognition.”
Based in Phoenix AZ, Global Media Minds is a full-service advertising agency specializing in creative and media buying for print, television and radio. Global Media Minds also develops cutting-edge websites, E-commerce solutions in addition to developing complete online marketing solutions including search engine marketing, social media, e-mail marketing, article & video syndication and rich-media banner ad development and placement.
###
