Salt Lake City-Ogden, UT (1888PressRelease)
November 06, 2009 - After more than a decade of coaching top executives in America’s largest corporations, John Ficken PhD and his new organization, The Quotidian Group, now stand poised to penetrate completely new vertical markets—helping professionals deeper in the organization reap the the wisdom / benefits of one-on-one executive coaching.
The beginnings of this new joint venture actually had its origins many years ago at American Express. It was there that Anthony Newby, (Principal Account Director of GG Marketer) first became acquainted with John Ficken, who was coaching a senior executive at American Express.
Several years later, John ran across Anthony through LinkedIn. Little did he know that Anthony was already using LinkedIn, along with several other business and social networking sites, to build an entirely new business model for online marketing.
This new business model is the brainchild of Anthony Newby and Principal Founder Josh Heater. It hinges upon the fulcrum of Web 2.0 and viral marketing campaigns that allow GG Marketer’s clients to expand their client base through collaboration, influence, testimonials, and referrals.
The process is remarkably simple, as evidenced by GG Marketer’s recent contribution to the initiatives of The Quotidian Group. John Ficken was especially interested in marketing his new company through Web 2.0 and viral marketing. He knew that he needed to promote his business using business and social networking, but he needed assistance in building the portals and developing the tools with which to do so.
John explained that while he had enjoyed great professional and personal fulfillment working as an executive coach for major companies, he wanted The Quotidian Group to reach out to smaller business entities and non-profits. He also wanted to coach more than the top-level of management, and aspired to make an impact through the various strata of these organizations to build stronger, more cohesive, and more productive teams at all levels.
He realized as well that he would need to make a departure from traditional marketing methodology and so he turned to social and business networks to accomplish these goals.
After extensive consultation with John, GG Marketer came up with a plan that would accommodate his wishes to engage his clients in new and innovative ways and take his message into new, untapped marketplaces. They created a number of online profiles for John Ficken and the Quotidian Group. Their intention here was to consistently brand Quotidian in all social and business venues, creating a clear value proposition across the board.
GG Marketer underpins the strategy with creative and webmaster support for the Quotidian Group’s website. This enables fully integrated Web 2.0 and viral marketing campaigns linking to the corporate website.
John Ficken could have chosen anyone to work with. Instead, he chose a small company in Utah and instigated the relationship through social networking. The very way he found GG Marketer and sought out their services is a model for how GG Marketer can help companies broaden their horizons and increase their revenue streams.
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