(1888PressRelease)
January 23, 2008 - Boca Raton, FL – The New Year means new challenges and new opportunities in all areas of our lives, and your small or online business is no exception.
Print vs. online marketing
“Just because you have always done something one way doesn’t mean it is the best way,” says Allison Nazarian, president and founder of Get It In Writing, a company that works with businesses as a copywriting and marketing consultant. “For example, if you are a true believer in print marketing, you may want to rethink your marketing services. A one-time shot to your clients through a piece of paper may not lead to more business. I always tell my clients that when they are in doubt, choose online marketing over print marketing because online is instant, changeable and ever-expanding.”
In-person vs. online networking
In addition, Nazarian feels that more and more, online networking with potential clients, colleagues, alliances and vendors will prove to be more efficient, effective and long-lasting in terms of results than its in-person networking cousin.
“Unless you need to see your clients face to face in order to conduct business – not want to, but need to -- ,” she explained, “you can choose far better online ways to spend your networking time, energy and dollars.”
Content is still king
Ultimately, your message and words will make -- or break -- your sale. Be clear on what you are selling and to whom. Also be clear that your message is solutions- and benefits-oriented (and accurate, too!).
About Get It In Writing, Inc: Since 2001, Get It In Writing, Inc. has been a leader in copywriting and marketing services, consulting and instruction for businesses throughout the world. For information, free tips and resources and/or to request a free consultation, visit www.GetItInWriting.biz. Founded and run by copywriting and marketing expert Allison Nazarian, Get It In Writing is also a source of instruction and information for “DIY” (do-it-yourself) copywriters and marketers. Click here to buy the Copywriting 101 for Small Businesses, Entrepreneurs, Coaches & Consultants book today.
