(1888PressRelease)
January 21, 2007 - BALTIMORE, MD—January 20 2006—Camille Rogers will be joining Genese Music and Entertainment as Director of Marketing. In this role, Camille will be responsible for developing and guiding the company's strategic marketing component and establishing its role in the evolving music and entertainment industry.
Genese Music and Entertainment Group has been aggressively recruiting some of the top talent in the music and business industries to promote itself and its imprints. Continuing with this model, Genese Music has brought on Camille Rogers to create a presence in the national and international media markets.
“Our plan is to have Genese and its imprints fully operational by the third quarter of this year. In order to accomplish this we need someone who understands the media and how to get our material to them. Camille’s wealth of promotion, branding and partnership experience will be crucial in making an impact on an industry that is already saturated with material," said David Skinner, Vice President of Genese Music. "We will be heavily relying on her ability to identify new marketing opportunities and to form synergetic branding relationships."
A Business Marketing Alum of Northeastern University, Camille has over ten years of corporate marketing experience working for Fortune number 94 Comcast. From here she spearheaded the successful launch of several media campaigns for a personal bath products company, several travel agencies, and is working on a campaign for a SCUBA diving clothing product line.
Camille will be busy using her expertise in marketing planning, product development and deployment to garner attention for the company. Immediately, Camille plans to continue the current company strategy of using technology to promote the various artist and styles. Her team will also be responsible for redeveloping the way in which the world views Genese.
“There are a number of areas within Genese’s marketing structure that need immediate attention. Over the next few months the website, logos, and everything else related to the companies’ identity will be overhauled. While this is taking place we will be developing a marketing solution for Genese and its imprints that will put it inline with other more establsihed companies.”, Camille Rogers.
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