(1888PressRelease)
May 28, 2009 - Stay comfortable and feel great whether at work or at play with innovative new products and a fresh new look from Airplus by Implus Footcare LLC, a leader in innovative footcare solutions. Visit www.airplusfootcare.com to see the new look of Airplus.
The Airplus line has undergone a full brand and package redesign for 2009, initiated to keep Airplus fresh and up-to-date in the eye of the consumer. Airplus began extensive research and testing in 2008 to determine a way to better stand out in the retail market and strongly identify with the target consumer.
Research and testing concluded the need for a bolder, simpler package design and called for the integration of men’s and women’s products under one brand name. Airplus’ ongoing research with target consumers has reinforced the need for subtle gender distinction which is reflected through distinguishing colour segmentation.
“Our new look ties the men’s and ladies Airplus brands together with the same look and feel,” states Todd Vore, president Implus Footcare, LLC. “The new packaging uses bold colours and sleek, simple and innovative designs to grab the consumer’s attention and a sleek, simple and innovative package design that reflects the comfort offered by each product.”
In addition, the Airplus logo has been redeveloped to remain consistent across both lines in order to emphasize an integrated brand and incorporates the new tag line, “we stand for comfort.”
NEW from Airplus:
• Airplus Coolmax® Everyday Performance Insole for men’s and women’s Athletic Shoes, Work Shoes or Boots are made with the original performance fabric that helps athletes push harder and longer, while bringing a cool comfort to everyday foot care. The ultimate performance insole, they provide excellent cushioning, breathable foam protection and an antimicrobial additive to protect against odour-causing bacteria.
SRP $15.99
Revitalized and refreshed, dependable Airplus favourites return with a bold new look:
• VALUE PACK - Airplus Gel Ball of Foot Cushion for women’s Dress, Casual and Athletic Shoes - made with proprietary invisigel that provides superior shock absorption, long-lasting comfort and relief of forefoot pain and discomfort. The innovative Peel & Stick technology guarantees the inserts will stay in place and go unnoticed. 2 pairs
SRP $7.99
• Airplus Gel Hug My Heels for women’s Dress, Casual and Athletic Shoes - silky smooth heel liners made with exclusive invisigel that discreetly conforms to the heel area for improved shoe fit and heel cushioning. Guaranteed to stay in place. SRP $6.99
Select items from Airplus are available in Shoppers Drug Mart, Pharmaprix, Zellers Pharmacy, London Drugs, Loblaw DRUGStore Pharmacy and leading Drug, Grocery and Discount stores nationwide.
Airplus’ new and improved products for women emphasize luxury, style and comfort through a complete line of foot care. Airplus was the first in the industry to cater to the female customer and will continue to create leading products that outfit her needs. Celebrity stylist Tara Swennen remains the brand’s 2009 spokesperson and continues to offer women advice in keeping feet pain-free while suggesting head-to-toe fashion trends each season.
The 2009 product line for men places emphasis on innovative technology for superior comfort offering the latest technology needed to for the ultimate in comfort, support, protection and durability. Airplus has partnered with race announcer and famed NASCAR crew chief Larry McReynolds and rising star Brandon McReynolds for the 2009 year. As a spokesperson for Airplus’ men’s line, McReynolds will spread the word about Airplus comfort to NASCAR teams and fans worldwide.
About Implus Footcare, LLC:
Headquartered in North Carolina’s Research Triangle Park, Implus Footcare, LLC is an innovative leader in the “below the ankle” categories of insoles, performance socks, shoe laces and shoe care. Implus’ brands include Sof Sole®, Yaktrax®, WinterTrax®, apara®, Airplus®, Sneaker Balls®, Grangers®, Little Hotties ® and Sof Comfort®, and are distributed in over 50,000 retail outlets across North America and in 65 countries worldwide. For more information, please visit www.implus.com or call (800) 446-7587.
For additional information, interviews, images or product, please contact:
Peter Ashworth/Ashley Lloyd
Ashworth Associates Inc.
416.603.6005 or ashworth.associates ( @ ) sympatico dot ca
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