(1888PressRelease)
July 21, 2006 - Marginal growth in the green vegetables and potatoes sectors is largely responsible for the limited growth of the market. The fresh fruit sector accounts for 38.1% of the overall market and is gaining share. This is probably explained by the continuing trend towards convenience eating as fruit generally requires little or no preparation, while vegetables usually require preparation and cooking.
Meanwhile, both the fruit and vegetables sectors have benefited from widespread publicity about the positive impact on health of consuming fruit and vegetables regularly. Indeed, the scientific evidence that fruit and vegetable consumption can protect against cancer and other illnesses now appears overwhelming, with studies from around the world highlighting the benefits of eating even small amounts.
In the UK, a government drive to encourage people to eat more fruit and vegetables may be having a positive effect on the market. The Department of Health's Five-a-Day Programme, for example, is designed to encourage consumers to eat five 80 gram portions of fresh fruit and vegetables a day.
In 2003, the fresh fruit and vegetables market was valued at £7.6bn at current prices, having increased by just 3.9% since 1999.
Most consumers now buy their fresh vegetables and fruit from the grocery multiples, rather than specialist fruit and vegetable stores. The multiples tend to display fruit and vegetables at the entrance to their store in the belief that a display of bright colours presents an attractive and healthy image of their store to consumers.
Contents
Market Definition
Market Size
Industry Background
Competitor Analysis
Strengths, Weaknesses, Opportunities and Threats
Buying Behaviour
Current Issues
The Global Market
Forecasts
Company Profiles
Further Sources
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