(1888PressRelease)
January 10, 2007 - Sydney, Australia, January 10, 2007 -- Online marketing agency, Freestyle Media has launched a division dedicated to FMCG online marketing campaigns and will specialise in building one-on-one relationships between FMCG companies and their consumers.
Freestyle Media Director and Division Strategist, Fred Schebesta, said that the new division will bring a fresh approach to marketing FMCG online and further solidify Freestyle's position as an established innovative online marketing agency.
"We have a depth of experience in FMCG, with many successful campaigns that have dramatically increased our client's brand awareness."
The FMCG Division will bring together specialists dedicated to FMCG campaigns working on strategy, search marketing, website development, email campaigns and banner advertising.
"We have found that online works so well for FMCG clients because it is accountable and translates to the consumer more effectively. They can take immediate action which means they can start developing or extending their relationship with the brand immediately."
"FMCG campaigns can be very innovative and targeted. With email campaigns, by using a database of customers our clients are developing a one-on-one relationship with their customers. It is more cost effective and faster to email directly."
"More importantly, especially for FMCG, online marketing dramatically increases brand awareness and drives sales. New product development is also much more effective and easier as you simply ask your customers what they want," said Mr Schebesta.
The Freestyle Media FMCG Division will cover campaigns including new product launches, product development and developing strategies for extending consumer relationships.
"Developing products can be guess work without testing. By asking customers what type of product and elements they would like is the key to a great product. Creating ideas and new concepts can also be done by the customers if the company has an existing relationship that has been established through online campaigns," said Mr Schebesta.
Freestyle Media has launched a new blog dedicated to discussing strategies for marketing FMCG products online and can be accessed at http://www.OnlineMarketingSydney.com.au/fmcg
Fred Schebesta is ADMA's Australian Young Direct Marketer of the Year. Freestyle Media is a fast-growing online marketing agency with 15 full-time staff with Group revenues exceeding $1.5M annually.
Freestyle Media clients include Sanitarium, University of Newcastle, McDonalds Australia, Qantas Holidays, Laser Sight, Acer Computers, Dore Australia, Bausch & Lomb, Wide World of Sports, Fuji Xerox, Thomson Education Direct and Rabobank.
About Freestyle Media
Freestyle Media specialises in driving traffic to websites and converts online customers into purchasers of products and services. Services include Online Marketing Strategy, Website development, Email Marketing, Banner advertising, Search Engine Marketing and Media buying and planning are Freestyle Media's core business. www.FreestyleMedia.com.au
Fred Schebesta's Blog www.OnlineMarketingSydney.com.au
For further information:
Fred Schebesta | Director | Freestyle Media
fred.schebesta ( @ ) freestylemedia dot com dot au www dot FreestyleMedia dot com dot au
G7 / 1-15 Barr Street Balmain NSW 2041
Phone: +61 2 9818 7300 | Fax: +61 2 9818 7380
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