(1888PressRelease)
December 08, 2008 - Lead generation website and franchise directory http://www.FranchiseSales.com has developed the Pure Qualification System, which allows franchisors to only receive leads from individuals that meet the franchisor’s specific selection criteria. This ensures franchisors get a better return on investment as their leads are tailored specifically to their requirements.
The website is an advertising service for franchise concepts, all around the world, looking to recruit new franchisees. Prospective buyers visit the website and send inquiries using a contact form on the franchisor’s dedicated webpage.
Irrelevant leads are excluded from approaching the franchise concept. This is a welcomed facility in the marketplace because, at best, only 1-3% of paid-for clicks currently result in a franchise sale.
http://www.FranchiseSales.com has trialed and implemented new technology to ensure advertisers only receive qualified leads. It works by encouraging prospective franchisees to answer specific questions set by the franchisor before the inquiry is sent. If the answers don’t match the franchisor’s requirements the lead is rejected.
“There’s no point delivering hundreds of leads to an online advertiser if only one results in a sale. That’s a lot of tire kickers,” says Yasmine Siddiqi, Head of FranchiseSales.com. “Today’s franchise advertisers expect qualification.”
Advertisers can choose to qualify leads using any criteria they like - questions can be based on location, experience, skills, financial situation and more.
“It’s like a mini online interview,” says Siddiqi. “The advertiser receives qualified leads from prospects suited to their franchise opportunity and doesn’t have to waste time responding to unsuitable prospects. Some clients are already claiming a 20% conversion.”
The FranchiseSales.com team works closely with clients to structure the online questions correctly. If too many irrelevant leads still get through, the system is flexible and can be amended accordingly. “It’s already proving a hit with the franchise community” says Siddiqi.
“This innovative way of filtering leads means FranchiseSales.com saves us time in qualifying prospects so we can focus on recruiting more franchisees,” says Phil Bird at PC Support Group. “I’ve been using the Pure Qualification System on FranchiseSales.com to generate leads for two months and already I’ve recruited two franchisees.”
For more information about franchising go to http://www.FranchiseSales.com or contact Yasmine Siddiqi at Yasmine ( @ ) FranchiseSales dot com
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