(1888PressRelease)
July 09, 2009 - With India’s recent ranking as the most attractive market globally for retail investment, (according to the Global Retail Development Index (GRDI) by AT Kearney), a plethora of global brands are eagerly eyeing India as the essential market in which their business’s future growth potential will be made.
Leveraging on this growth trend, Franchise India recently announced the launch of the Franchise India Program 2009.
This innovative concept, the only of its kind in India, will see major international brands across all business sectors partner with Franchise India to undertake a one year intensive program which will include feasibilities studies on the brand, and strategic market entry planning to determine the most appropriate approach for entering and expanding in the complex, challenging yet lucrative Indian market.
International brands will be guided through an in-depth program that will take them through all the crucial steps required to successful grow in India. Each brand will undergo a detailed review of their business plans and models to understand how they will need to adapt certain aspects of their system to appeal to Indian consumer and at the same time maintaining the unique attributes of their brand that have made them a success in their own markets.
The highlight of the one-year program is an informative four-day orientation program in New Delhi – Nov 24 – 27 which will include a forum covering all aspects of establishing a foreign brand in India. The New Delhi event is incorporated with the 7th annual FRO, India’s largest franchise exhibition, where the international brands will be showcasing their concepts to over 20,000 potential investors.
Commenting on the program, Franchise India President, Mr Gaurav Marya stated “Amidst the global economic slowdown, India continues to shine as an alluring investment market across all sectors, as the country promises greater growth potential than the developed economies. As we continue to witness the increasing aspirational, brand-conscience and prosperous Indian consumer’s desire for new products and services, there is no better time than now for international brands to commence their Indian market entry plans. The Franchise India Program 2009 will bring together successful global brands with Indian business experts and key investors.”
Franchise India International, is the international division of Franchise India Holdings Limited which focus to assist international brands to enter India and create long-lasting and successful partnerships with reliable Indian partners. To ensure success, we conduct feasibility studies and strategic entry plans for the pan Indian expansion, advise on the most suitable mode for Indian entry (franchising, licensing, joint venture) and provide recommendations on how to adapt business models to suit Indian market conditions. Correspondingly, the division works closely with qualified Indian investors to identify business opportunities and forge ideal foreign partnerships.
For further information, please contact:
Payal Gupta - 9268564544 / gpayal ( @ ) franchiseindia dot net or Sally Barnes – 9310285550 / bsally ( @ ) franchiseindia dot net
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