Four FIAT Dealerships Named in Houston, Texas
Congratulations are in order for Northside FIAT of Houston and the residents of North Houston, Spring and the Woodlands for being selected for a franchise in their area. Visit www.HoustonNorthsideFIAT.com to see the all-new FIAT 500.
- Houston, TX (1888PressRelease) February 02, 2011 - Chrysler Group LLC recently named 130 dealers-- including four from Houston--that will sell the FIAT brand in the United States. Congratulations are in order for Northside FIAT of Houston and the residents of North Houston, Spring and the Woodlands for being selected for a franchise in their area.
Car enthusiasts in general and fans of FIAT in Houston and throughout Texas are checking out the all-new FIAT 500 with heightened expectations.
The FIAT 500 first arrived in Europe in 1957 and the new FIAT 500 recently arrived in Texas. The all-new cars are making the rounds on the car show circuit and have been displayed at the Los Angeles Auto Show, the Detroit Auto Show and most recently at the Houston Auto Show.
The all-new models have created a buzz with their intriguing combination of affordability and impeccable Italian styling. The timing of the return of the FIAT brand to the North American market will help one of Europe's hottest vehicles start off on the right foot. With sensitivity to gas prices, it won't be a lead foot. The fuel efficient FIAT cars are expected to be a hit in Texas.
Ed Paez, General Manager for Northside FIAT, said, "We're taking pre-orders on the FIAT 500 right now. With an expected 40 miles per gallon AND an MSRP that starts at $15,500 customers will be able to keep prices low when they buy and at the pump."
The entry level FIAT delivers a 1.4-litre engine that puts out 101 HP at 6500 rpm and a fuel-sipping engine that delivers more than 40 miles per gallon. More details on the pricing for the different versions of the all-new FIAT 500 are available online at HoustonNorthsideFIAT.com.
Additionally, interested consumers can also catch up with the dealership on their FIAT Facebook page. The group plans to keep customers posted on all the latest and greatest details about Northside FIAT of Houston online.
Alfred Flores, President of the FIAT dealership, said, "We intend to stay connected with Facebook Fans by sharing pictures and videos of the newly released FIAT 500. We'll have details about the introductions of new models and the development of our new facility. It's how we will stay in touch with and respond to the FIAT community."
Northside FIAT of Houston, is currently sharing space with Chrysler Jeep Dodge at 21027 Interstate 45 North, exit 70A Spring, Texas.
However, the ultimate customer experience for FIAT shoppers will happen at the all-new FIAT studio that will be open in about 90 days at 1501 Lake Robbins Dr. Suite 130 in The Woodlands Waterway Square. The all-new showroom concept, dubbed a "FIAT Studio", will create a unique, exclusive, sporty showroom experience for FIAT fans from all across the great state of Texas.
Bruce Glascock, a managing partner in the dealership said, "The Studio concept will help us connect the Italian racing heritage that FIAT has with FIAT customers and fans."
The other Houston area dealerships that will sell and service the FIAT include Helfman FIAT, Clear Lake FIAT and FIAT of Sugar Land.
About Northside FIAT of Houston:
Northside FIAT of Houston is a new and used car dealership that proudly services and sells parts for the FIAT nameplate including and especially the all-new FIAT 500.