Forbes Living to Examine How Sexism can Kill on an Upcoming Segment

Top Quote Forbes Living cautions those who dismiss the power of females that they do so at their own peril. End Quote
  • Fort Lauderdale, FL (1888PressRelease) June 04, 2014 - The Forbes Living TV show has learned that in 2014, people still have a mental bias that women are less powerful or threatening than men. It has long been known that things like artwork, professional resumes and scientific papers are judged more valid when there is a male name attached than with a female name. Many female authors have published with a male pseudonym for that purpose. But is this still the case? Scientists wanted to figure out why hurricanes with a female name tend to claim more lives. What they found is that the people just aren't as intimidated by a hurricane bearing a female name than one with a male name, therefore they are less likely to take it seriously, evacuate or take appropriate precautions. The sexist prejudices of some people have actually killed them. In studies of hurricanes post 1979 (before which all hurricanes were given female names) a higher death toll was evident for the storms that bore female names. In a blind study, researchers quickly discovered the built-in bias of people regarding the different genders.

    Recently named America's Most Loved Health & Fitness Innovator, Forbes Riley is known for bringing affordable, high-quality fitness, health, and household products to consumers worldwide. Recognized for her marketing prowess, Riley is famous for launching products that solve tough challenges and make everyday life easier. This includes some of the most successful product promotions of all time, including the Jack Lalanne Juicer. As the co-creator, co-executive producer, and host of Forbes Living, Riley motivates others by informing, educating, branding, and creating consumer awareness on a variety of products. Riley boasts a huge following on her website and on social media. She also has a regular presence on networks including ESPN, TLC, Fit-TV, Animal Planet, ABC Family, and Home Shopping Network.

    The show airs on WE (Women's Entertainment), FOX, and ABC Broadcast Stations, ION and Regional News Networks. Join the interactive fun on the Forbes Living Facebook, Twitter, and LinkedIn pages. The show's website, www.forbeslivingtv.com, provides a contact form to receive more information.

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