Lousiville, KY-IN (1888PressRelease)
February 24, 2009 - Captive experienced unprecedented growth in nearly every sales category, including the number of new customers, software licenses purchased per customer, asset size of new customers, software licenses added by existing customers, and total licenses installed. Captive’s sales growth occurred throughout the United States, with particularly strong increases in the Southeast and Southwest regions of the country.
“Despite anxieties about the current economy, it’s exciting to see our organizations express such strong recognition of the return on investment our system affords them” said Brian Nutt, CEO of Captive Indoor Media. “We remain focused on our mission of delivering innovative software, content, and service, and the market continues to respond in a positive way”, added Nutt.
A significant portion of Captive Indoor Media’s sales growth came from the replacement of legacy signage systems offered by other vendors. This continues an eighteen month trend, where customers are choosing to replace their outdated systems with the more feature rich, user friendly, and hardware independent systems like that of Captive Indoor Media. “With increasing frequency, we receive email and phone inquiries from organizations actively looking to replace their existing system with ours” said Nutt. “I believe this not only speaks to the increasing awareness of our company and our product, but also to the challenges other vendors are facing in keeping up with the technological needs of customers”, Nutt added.
As the industry matures, companies are becoming more knowledgeable about the distinct product features they need in a Digital Signage system. With the release of its latest software, Codigo 3.0, Captive Indoor Media has distinguished itself in the industry by providing a complete solution that includes both user-friendly content management software as well as compelling content. Captive has developed an extensive library of “ready-made” content, which makes it easy and cost effective for its customers to customize targeted marketing messages. In addition, customers receive as many as 30 new pieces of content each month, which they can easily modify to reflect their own brand.
About Captive Indoor Media
Captive Indoor Media is the leading provider of networked digital signage software solutions to the Financial Industry. Captive Indoor Media manages content creation, equipment procurement and software design and has installations across the United States. Its headquarters are in Louisville, KY. For additional information, visit www.captiveindoormedia.com call (502) 896-0947.
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