(1888PressRelease)
March 19, 2010 - Axium Foods is excited to reveal the 2010 second quarter flavors for Fiesta Crunch, its new snack brand. The new varieties include Spinach & Artichoke Tortilla Chips, Tomato Cilantro Tortilla Chips, and Chili Con Carne Potato Poppers. These delicious flavors will enhance sales by tempting your customers with new and unique salty snacks.
Who can deny the popularity of spinach and artichoke mixed with cheeses in a hot dip? Fiesta Crunch Spinach & Artichoke Tortilla Chips combine those same tantalizing flavors without the effort and clean up in the kitchen. These chips taste great!
Garden fresh tomato taste combined with fragrant cilantro make the Fiesta Crunch Tomato Cilantro Tortilla Chips truly unique. The simple and delicious flavor pairing is super with guacamole or cheese dips.
Fiesta Crunch Chili Con Carne Potato Poppers have a bold, chili beef flavor. This hearty snack satisfies big cravings.
Fiesta Crunch brand snack foods were introduced on January 1, 2010 by Axium Foods. Fiesta Crunch snacks appeal to virtually every type of snack buyer. Six varieties are offered every quarter, including three core items and three unique flavors. White Restaurant Style Tortilla Chips, Yellow Round Tortilla Chips, and Multi-Grain Tortilla Chips are Fiesta Crunch's three core items.
Fiesta Crunch was designed by consumers to sell. Focus groups, retail shopping sessions, and consumer surveys were utilized to determine how snack buyers made purchasing decisions. All of these key factors were used to identify purchase drivers that make Fiesta Crunch appealing to a mass audience.
Axium Foods is the company behind Fiesta Crunch, and is a division of McCleary, Inc. Mac McCleary founded the company in 1960, and it was a true labor of love. Mac designed and built machinery, developed new and better recipes for snacks, and invested in his people. He was a true innovator in his time, and while an employee of Adam's Korn Kurls, was directly involved in the production of the first crunchy cheese curls.
Axium Foods is proud to carry on Mac's tradition of innovation by providing customers with the highest quality snacks in unique and delicious flavors.
Fiesta Crunch is a natural choice for retailers and consumers. Flavor, quality, price and selection give shoppers a smart alternative to national brand snacks.
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