(1888PressRelease)
May 08, 2007 - Floors have not been getting quite the respect they deserve, if you listen to Monaco-based avant garde carpet designer Kamyar Moghadam. He's advocating equal treatment for these places which we may have grown accustomed to simply walking all over.
With "Fashion for Floors", his new line, he says: "You look at your floor the same way you look at yourself. You dress up: you dress your floor the same way you dress yourself."
Moghadam told the online magazine MonacoRevue.com he borrows techniques and materials from the fashion industry to create unique and luxurious pieces that could easily pass for works of art. Making no concessions to animal rights activists such as PETA, he mixes fur and leather in exquisite bed runners. "When you get out of the bed in the morning and you walk on that piece, you can only have a good day," he says. Another creation is a patchwork of raw silk and hand-dyed raw cashmere, which could work equally as a wall hanging or a floor covering, Moghadam suggests.
With saving the environment being such a hot issue, Moghadam even has a carpet that embraces eco-friendly principles. Instead of letting old jeans go to the landfill, he cuts them into squares and rectangles, then crafts them into quilted denim carpets.
Moghadam represents the second generation of the renowned Moghadam carpet house in Monte Carlo, which bears the title "official supplier to S.A.S. The Sovereign Prince of Monaco". And although the current ruler, Prince Albert II of Monaco, promotes himself as a champion of the environment, Moghadam betrays no hint as to whether princely feet tread on such recycled jeans up at the pink palace.
Moghadam presents his bold new concept in a video found at MonacoRevue.com, an online celebrity and lifestyle magazine featuring articles from Monaco and around the world for an international readership.
