(1888PressRelease)
November 06, 2009 - Fairways Golf today announced the launch of their new consumer brand and website: GolfThere.com. Packed with easy to use golf vacation planning tools, GolfThere.com provides consumers a faster and easier way to plan their golf vacation. The launch will be backed with a highly targeted consumer ad campaign that will announce the new brand and will include TV, radio, traditional print newspaper, golf consumer magazines and various web strategies.
Deeper Content & User Engagement
Leveraging a web 2.0 philosophy, GolfThere.com encourages visitors to write reviews and provide rankings of golf courses, hotels and even their trips to share with other users. “GolfThere.com allows for golfers to dig in to their trip planning,” stated Alan Hale, President of Fairways Golf. “Our detailed property and course information is designed specifically for the golf traveler and their needs, but the input from those who have really ‘golfed there’ is important too.” In addition, the website has updated photography, detailed property descriptions, and other features that are far beyond the company’s previous offerings and of its competitors.
A new blog will provide enhanced content including tips from PGA professionals, company happenings and enhanced destination information, including the highly rated and consumer favorite, “View from the Room,” where staff provide detailed suggestions about recent trips and discuss the golf courses, hotels and nightlife.
New Destinations and Services for the Golf Traveler
With the launch of the new website, Fairways Golf and GolfThere.com are announcing many new destinations. The most recent additions are Scottsdale and Phoenix, Arizona. “Adding Arizona was a natural extension for our company,” stated Hale. “For 20 years we have been the leading golf travel company to the Southeast. With our new national brand, GolfThere.com, and national advertising campaign we think this is the right time to expand to the golfing capitols of the West and to Europe.”
Hale also announced that Las Vegas would launch in early December 2009 and that summer travel to the United Kingdom and other European golf destinations would be launched and available for consumer bookings by January 1st, 2010.
Customers can visit GolfThere.com to begin planning their trip, see detailed property and course descriptions and pictures as well as read customer reviews. But help is never far away. Customers can now embrace new technology and chat online with staff or just ‘click to call’ online and an experienced golf vacation specialist can assist in creating the perfect golf trip for a couple or a 100 person golf outing.
About Fairways Golf Vacations & GolfThere.com: Founded in 1990, Fairways has grown to be one of the largest golf tour operators in the world. With headquarters operations in Birmingham, Alabama, Fairways has more than a half million current and past customers. Fairways Golf is the longest tenured wholesaler for the Robert Trent Jones Golf Trail and is the official golf vacation provider for the Natural State Golf Trail of Arkansas and the Audubon Golf Trail of Louisiana.
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