Burlington, NC (1888PressRelease)
February 03, 2008 - Andrew Kaplan, marketing guru, trainer, consultant and Facebook visionary announces an alliance with award winning fiction author, Julie Ann Shapiro. She is the author of the novel, Jen-Zen and The One Shoe Diaries, a current semi-finalist in Amazon.com's Breakthrough Author competition and an acknowledged business writer.
Facebook Enthusiast founder, Andrew Kaplan says, "Julie Ann Shapiro is a writer whose style reverberates on many levels in her writing. In an era when we are feeling spiritual and connected, Julie Ann is an author for our time sensing the way the energy in our lives comes in many forms. Her style focuses our attention on those small details and areas of our life which are right in front of us, yet we don't always see. In addition, Shapiro weaves in her own unique inspirational quotes into the book, including such gems as,’ Inspiration is a Fool's wobble, until you set it straight’.”
Shapiro and Kaplan are also collaborating on books and articles on social media, marketing and specifically how authors, corporations and executives can engage their customers, vendors and employees in this social media.
About Facebook Enthusiast
Facebook Enthusiast leverages the social networking media community of Facebook to extend brands and consumer reach. The company is noted for its visionary work in this community through the identification of trends, strategic alliances and its commitment to reaching consumers in a whole new personable way. In the words of Andy Kaplan, “We add ‘friendliness’ to branding and extend market reach for authors, musicians, entrepreneurs, multimedia and Fortune 500 companies seeking to capitalize on the powerful community of Facebook. Marketingsherpa.com rated an article featuring Andrew Kaplan as the #4 Article of 2007 and #1 in the "Great Minds" series.
Quotes attributable to Facebook Enthusiast’, Andrew Kaplan
• Throughout my career, I have been involved with communications from radio, to cable TV to the Internet, in each case I have been in a position to work with some of the greatest marketing minds of our time and to gain an understanding of how companies can build loyalty and carve out a niche.
• Facebook and its current $15 billion dollar economy and 60 million plus members create an opportunity for global audiences, while providing relatively inexpensive ways to enter new markets and to test new products and services. However, the old rules of advertising and marketing are changing so rapidly that most companies are not able to take advantage or provide their employees access to these social media networks.
• Social media also does not exist in a vacuum. There is a balance between executing within the Facebook community, yet guiding and influencing by traditional media as well. With the path and trajectory that Facebook has today, I see a potential of it reaching over one quarter of a billion users within the next 2 to 3 years.
Quotes attributable to author, Julie Ann Shapiro
• “I’ve always embraced new technology and new forms of communication. When I encountered Facebook Enthusiast and developed a rapport with its founder/visionary, Andy Kaplan, I saw an immediate way to utilize the community of Facebook to build greater readership for my novel, Jen-Zen and the One Shoe Diaries and also my business writing endeavors.”
• The community of Facebook mirrors a trade show experience with significant opportunities for networking, while also offering the one-on-one connections with friends.
About Julie Ann Shapiro
Julie Ann Shapiro http://www.julieannshapiro.com is the author of Jen-Zen and the One Shoe Diaries (Synergebooks.com), Pushcart nominee, short story author and freelance writer. For more information about Julie Ann Shapiro visit http://www.julieannshapiro.com and the Facebook Enthusiast, http://facebookenthusiast.blogspot.com/.
About Andrew Kaplan
Andrew Kaplan has always worked in startup environments at HBO, The Movie Channel and as one of the first trainers and consultants in the world of sales automation. Now, he is focused on leveraging Facebook for branding, through his company, Facebook Enthusiast a Media Mensch company.
Contact Information
Contact Andrew Kaplan at ewarriorbizdev ( @ ) gmail dot com, http://www dot facebookenthusiast dot com
http://www.mediamensch.com. Contact Julie Ann Shapiro at Julie ( @ ) julieannshapiro dot com, or at http://www.julieannshapiro.com.
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