(1888PressRelease)
January 03, 2009 - f2o, short for Fresh to Order, is focused around the concept that fresh, wholesome and creative meals don’t have to be accompanied by an expensive price tag and lengthy wait. Through a straightforward menu and fresh ingredients prepared daily, f2o is committed to transforming ‘simple’ to ‘special’ all at a price that will leave change in your pocket and a smile on your face. Freshness and quality are the pillars of the concept with no pre-prepared sliced meats; everything is cooked on the grill in the open display kitchen to ensure that customers will get it fresh, get it fast, and get it fine during their dining experience at f2o.
“I’ve always been convinced that just because food is served quickly does not mean that it should lack in quality,” said Pierre Panos, owner of f2o. “We’re all looking for a restaurant that can provide fresh, wholesome and satisfying meals at the right price without spending hours dining out. I’m excited to bring a solution to Atlanta in f2o.”
Pierre Panos is well-versed in the Atlanta Restaurant scene. He is responsible for some of the area’s most well-known concepts in the city including the Brookwood Grill and Stoney River. His managing partner and f2o corporate chef Jesse Gideon worked with Panos to develop the menu and will be responsible for overseeing the franchise units. Panos and Gideon recognized the need among Atlantans for a dining alternative that was both fast and fresh and affordable, thus the concept of f2o was born.
The menu uses only the best ingredients from beginning to end. From the lettuce and vegetables to proteins and sauces, f2o offers a fresher and exciting dining alternative. The ingredients look and taste different from other restaurants– because they are.
Some highlights of the f2o menu:
• Famous Salads that feature hand-selected lettuces, unique dressings made in-house and protein additions, such as apricot miso calamari, seared tofu and almond rosemary crusted tuna steak.
• Amazing Panini Sandwiches made fresh with Grilled Salmon, Bourbon Steak, Chicken, Pork or Vegetables.
f2o Expands Throughout Atlanta/ Page 2
• 3/4 Plates that include Bourbon steak with garlic cheese grits and wilted greens, Brown Sugar Roasted Pork Loin with sweet mash and apricot chutney and Fire Grilled Salmon with Black bean orange sauce and Wheat Berry rice. In addition to the above, the Executive chef prepares a creative daily special.
• Fresh Omelets or Scrambles (during breakfast/brunch hours) with your choice of a wide range of savory toppings like gorgonzola cheese, roasted corn, strawberries, peaches, avocado or sliced mushrooms.
• A Variety of Sides, Children’s Menu Items and Desserts
• Drinks including Specialty Teas, Gourmet Coffees, Beer and Wine
Each location offers both dine-in, delivery and Catering options. For customers that can’t get enough of f2o, a week’s worth of prepared meals are also available for order.
To complement the spectacular cuisine, the interior design of f2o is crisp and visually appealing. The green hardwood floors, eclectic circular light fixtures, and wall of fire seamlessly blend together to create an exciting yet welcoming atmosphere. Each location also includes personalized touches that are tailored to the surrounding neighborhood. Large patios allow guests to enjoy their meals outdoors.
For more information call 404-593-2333 or visit www.fresh2order.com
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