Seattle-Bellevue-Everett, WA (1888PressRelease)
December 07, 2007 - Eyeplay was awarded “Best in Show” at the 2007 Create Awards competition. Eyeplay’s video entry “The Art of Science” for client, Fred Hutchinson Cancer Research Center, took home the competition’s top honor. Used as a fundraising tool, the video illustrates how the Center’s distinct approach to research draws from imagination — science taking inspiration from art, to imagine the impossible.
Eyeplay shot original HD footage with the Hutchinson Center’s President and a handful of scientists & researchers. Eyeplay’s creative team used motion graphics manipulation to achieve a world of magical realism, blurring the lines between the real and the fantastical. Concurrently during editing a design and effects team developed additional graphics and effects shots to support the story. View the completed video and read a project case study at www.eyeplay.tv
This year's entries spanned across the globe, and were judged by more than 20 leading professionals spanning eight creative industries. Only 235 awards were chosen out of the roughly 2,400 entries.
The Create Awards (www.thecreateawards.com) is produced by Create Communications, publishers of Create Magazine. The intense creative competition included 40 categories and 300 subcategories in eight major creative industries including: advertising and art direction, film and video, motion graphics, graphic communication, photography, printing and packaging, interactive, copy writing, self promotion, and student work from creatives all over the world.
